Spring 2007 Diary Credit Update: Internet Radio

Less than 1% of in-tab diaries continue to contain listening to internet radio. During a 30 market Fall 2006 analysis, the following info was gathered by Arbitron on internet radio:
Diarykeepers that record internet radio tend to be Older, Male and Other.
Diarykeepers tend to identify the AM/FM station listened to online by its call letters more so than frequency.

66% of diarykeepers who record AM/FM internet radio listening identify a local station. Of these diarykeepers, 78% recorded listening to the station online as well as over-the-air.
The most commonly used term to identify the listening is "Internet."
Diarykeepers also use terms such as: .com, .org, .edu, online, streaming.
Recorded internet radio listening is credited to the AM/FM station based on simulcast status.
If a station is 100% simulcast (including commercials and PSA's), the AM/FM station receives credit. If a station is not 100% simulcast, the listening is included in Persons Using Radio (PUR) but the station does not receive credit.

According to the returned Spring 2007 SIPs:
45% of AM/FM stations indicated streaming.
20% of AM/FM stations reported 100% simulcast streaming.

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