SNTA: Nielsen confirms syndication's commercial audience leadership

Coming off the heels of Nielsen's latest research for the average commercial minutes, The SNTA (Syndicated Network Television Association) released an analysis that concluded viewers are watching more of syndication's commercials.

Highlights:

• 84% of syndication is viewed "Live", so commercials can't be skipped, +45% advantage over prime network

• Syndication's "Live+3" commercial ratings are 97% of the program ratings, +35% over prime network and +14% over prime cable

• 8 in 10 program viewers watch syndication's commercials in playback mode, virtually double prime networks 4 in 10 and prime cable's 5 in 10 for prime cable

• Syndication's consistent commercial ratings are at least 96% of program ratings at all points of time, while both prime network & prime cable commercial audience declines as time progresses vs. the original air date

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