Charlotte set to climb the chart

They say Charlotte NC has been a growth market anyway, but it is expected to get the kind of rapid boost that comes with the acquisition of additional territory when the Fall Aritron market rankings come out later this year. According to the Charlotte Observer, the market is getting credit for the population in four fringe North Carolina counties and two more in South Carolina, an infusion of almost 400K fresh bodies which will take the market's 12+ count all the way to 1.8M. More importantly, it will allow the city to leap all the way from #33 to #25 on the market ranking chart.

One observer notes that this change could result in an additional 3M in national advertising revenue coming into the market, adding it to the list any time an advertising client asks for a buy in the top 25 markets. It was noted that the move on the radio side will make the Arbitron configuration more congruent with the Nielsen DMA definition. Currently ranked #26 by Nielsen, it's expected to move up a notch to #25 there as well. The radio market currently occupying #25 and expected to be elbowed aside is Riverside-San Bernardino CA.

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