News/Talk top format for organics consumer

Scarborough Research issued an analysis which finds 25% of adults who have used organic food within the past month listen to the News/Talk/Information radio format. Organics users are 25% more likely than the average adult to listen to this radio format. Scarborough analyzed the TV program genres with the highest concentration of organic food consumers. 24% of adults who typically watch News Magazines have used organic food within the past month. Organics consumers are 45% more likely than the national average to watch News Magazines, 32% more likely to watch documentaries, and 24% more likely to watch National/Network News.

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