Coors Field is World Series champion

The Boston Red Sox may have won the World Series ball game, but Coors Field won the World Series sponsorship game, The Nielsen Company said. Using a new digital measurement system, Nielsen Sports reported that during Game 2 at Fenway Park and Game 4 at Coors Field of the 2007 World Series:

Coors Field delivered 2.4 billion gross sponsorship impressions during Game 2 for the top five sponsors, while Fenway Park delivered 791,000 gross sponsorship impressions for its top five sponsors. Fenway Park consistently delivered center-of-screen location presence for the top five sponsors while the Coors Field locations were more diversified.

GM achieved high sponsorship visibility in both stadiums, not only in terms of its number of televised sponsorship impressions, but also by garnering nearly triple the on-screen sizing presence than that of the other sponsors. As expected, Coors Field performed well in Game 4 due to its naming rights, particularly by leveraging its fixed home plate signage.

Gatorade and New Era leveraged the dug-out just as effectively as a home plate location in terms of their gross impressions and logo sizes on-screen.
The digital recognition program measures streaming video in real time, not only for the presence of logos, but also their size and location on-screen. It is currently being introduced on a custom basis and will be launched into the Nielsen Sponsorship Scorecard service starting in March 2008 with Major League Baseball.

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