More consumers are watching TV broadcasts online

Close to 16% of American households who use the internet watch television broadcasts online, The Conference Board and TNS reported. The number of consumers viewing entire episodes/shows on the internet has doubled from a year ago. Nearly 73% of online households use the internet for entertainment purposes on a daily basis and an additional 15% search for entertainment several times a week. Online viewers cite personal convenience and avoiding commercials as their top two reasons for watching TV broadcasts on the Internet. Four out of every five online viewers say that watching these programs online has not changed their television viewing habits, but a small percentage claim that their traditional television viewing has decreased.

Online users catching up on missed content have increased to 42% from 30% a year ago. Consumers viewing entire episodes on the internet have doubled, and now approximately half watch their favorite shows online. This has replaced the news as the most widely viewed content online.

Add to: del.icio.us | Digg