Black Friday traffic grows 10%
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Nielsen Online, a service of The Nielsen Company, reported today that at home Web traffic to the Holiday eShopping Index grew 10% year over year on Black Friday, garnering 21.2 million unique visitors across more than 120 representative online retailers, compared with 19.2 million unique visitors last year. This growth is similar to last year's, when the Index saw 12% year-over-year growth on the day after Thanksgiving.
Consumer Electronics was the fastest growing product category week over week
on Friday, increasing 235% from 11/16 to 11/23. Computer Hardware/Software took the No. 2 spot with 121% Web traffic growth, followed by Shopping Comparison/Portals with 95% growth.
Consumer Electronics was the fastest growing product category week over week
on Friday, increasing 235% from 11/16 to 11/23. Computer Hardware/Software took the No. 2 spot with 121% Web traffic growth, followed by Shopping Comparison/Portals with 95% growth.
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