Cyber Monday tracking 3X higher than 2006

If the traffic on CyberMonday.com is any indication, shoppers have returned in full force from their Thanksgiving holidays and are looking online for great deals. According to BIGresearch for Shop.org, 72 million consumers will shop online this year on Cyber Monday. 31.9% of adults will shop on Cyber Monday, up 17.3% over last year (27.2%). More than half (54.5%) of office workers with Internet access, or 68.5 million people, will shop for holiday gifts from work this year, up substantially from 50.7% in 2006 and 44.7% in 2005. Men are more likely to shop from work than women (57.3% vs. 51.7%) and young adults 18-24 years old are more likely to shop there than any other age group (72.9%).

Traffic on CyberMonday.com, a one-stop shop for consumers looking for Cyber Monday deals, is tracking three times higher than traffic on Cyber Monday last year, according to Mall Networks, which powers the site. By 1:00 p.m. ET yesterday, the site had more than one million visitors. The site offers promotions and special deals from more than 550 online retailers.

Add to: del.icio.us | Digg