TV tune-in remains strong

Nielsen is out with its annual report on TV viewing for the entire season and found that viewing for 2006-2007 remained just a hair off the record levels of the previous year. The average US Household again watched an average of eight hours, 14 minutes per day. Average viewing by individuals dropped, however, but only by a single minute - to four hours, 34 minutes per day. The annual report from Nielsen also noted continued growth in the number of US Households with digital video recorders. 20.5% of the Households in Nielsen's National People Meter sample now have DVRs, up from 17.2% in May 2007.

 "There are numerous screens competing for time and attention as well as consumer devices providing new ways for viewers to watch their favorite shows. Regardless, these trends demonstrate that tuning to traditional television remains strong," said Patricia McDonough, Senior Vice President of Planning Policy & Analysis at Nielsen Media Research.

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