Scarborough analyses top blogging markets

Scarborough Research finds that Austin, TX, Portland, OR, San Francisco and Seattle are the top markets for people who read or contributed to blogs. 15% of adults in Austin are bloggers, and they are 78% more likely than the national average to be in this consumer group. 14% of Portland adults are bloggers; followed by San Francisco and Seattle, with 13% of adults blogging in these cities. Nationally, 8% of all consumers are bloggers.

Furthermore, bloggers are more than three times more likely than all Internet users to download Podcasts, and more than twice as likely to download/watch videos online. 25% of bloggers download or listen to audio clips online as opposed to the 8% of all other connected adults.

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