Citadel signs for PPM

Arbitron proudly announced the signing of another giant radio group for Portable People Meter (PPM) ratings data as the new service rolls out to the top 50 markets. Although Citadel is in most of the top 10 markets by virtue of its recent acquisition of ABC Radio, it happens not to have stations in the first two PPM markets, Houston and Philadelphia, so the next launch, in New York, will be the first PPM market with Citadel stations. The seven-year contract that Arbitron announced yesterday will cover 41 stations, including 22 former ABC stations, in 14 markets: New York, Los Angeles, Chicago, San Francisco, Dallas, Washington, Detroit, Atlanta, Minneapolis, Salt Lake City, Providence, Nashville, New Orleans and Memphis.

And, of course, Arbitron including a glowing quote from Citadel CEO Farid Suleman: "We believe that the PPM will significantly enhance radio's accountability and reach, ultimately resulting in increased commitments to radio by advertisers."

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