Mothers to spend 450 bucks for Back to School 2007

Back to school creates new family priorities, plans and resolutions. It's also not cheap, according to a new study released today by the Marketing to Moms Coalition. According to Marketing to Moms Coalition Report, Back to School 2007, "School Age Moms" (mothers with children aged 7-12) will spend nearly 450.00 on average on Back to School 2007.  School Age Moms with two children between 7 and 12 will spend nearly 600.00.

The top two spending categories were 33% for clothes and 17% for sports and exercise gear, including uniforms, shoes, and equipment.  Other top categories were 14% for school supplies and 14% for school activity fees.

In making the announcement on behalf of the Coalition, Teri Lucie Thompson, Marketing to Moms Coalition Board member and Vice President of Marketing for Safeco Insurance explained, "Back to school time is the real New Year's Day for many moms. It symbolizes a fresh start and is the time to change family routines. While the beginning of the calendar year is an opportune time for resolution making and priority setting, for back to school moms, the beginning of the school year is a new beginning for important family decisions.  For example, fully 63% of the school age moms surveyed plan to pack more healthy lunches for their children this year.  In addition, with the large and disproportionate expenditures for back to school, moms are re-evaluating all of their family spending for the balance of the year, including the Holiday Season."

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