Google and Yahoo! favorite online brands; MySpace ranks high among youth

JupiterResearch reports Google and Yahoo! are consumers' favorite online brands, although young adults like MySpace just as much. Marketers can use the results of this consumer survey to target campaigns so they align with consumer affinities. The findings are outlined in a new report, "Google and Yahoo Are Favorite Brands Online" that sketches the characteristics of brand-fans, such as age, gender, online buying habits, and attitudes toward online marketing and to the other brands. For instance, while Apple had the smallest fan base of the brands JupiterResearch queried, its supporters are extremely desirable. An astonishing 51% described themselves as brand advocates.

"Marketers doing co-branded campaigns or deep sponsorships with these brands should be able to fine-tune them for audience affinities," explained David Card, Vice President and Research Director at JupiterResearch. "That should work particularly well for piggybacking on new product or service launches, which will resonate first with those brands' biggest fans."

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