78% say online video ads good as/better than TV

A comprehensive survey by TNS says the online video platform has become mainstream media, with the research confirming that reach across the medium is broad and rapidly growing. Fully 75% of respondents reported watching more video online than they did a year ago, and half (52%) expected to watch more online video over the next year. Users cited convenience, control, and access to unique content as some of the medium's benefits.

The study, sponsored by AOL and Google, also found widespread acceptance among consumers for online video ads. Nearly two-thirds (63%) said they prefer having video sites include ads in order to keep the content free.

The combination of viewer control and the ability to easily share content combine to create a uniquely engaging media experience. 84% say they watch online videos when it is convenient, and 57% say that online video provides a lot of control over content. Both responses describe the active posture associated with viewing online video. Additionally, 54% say they often view videos sent to them by friends and family, while 47% say they enjoy sharing online videos themselves.

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