Halloween sales leave retailers with "nothing to fear"

According to the National Retail Federation's Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch, consumers are expected to spend more on Halloween this year than last year, with the average person planning to spend 64.82 on the holiday compared to 59.06 one year ago. Total Halloween spending for 2007 is estimated to reach 5.07 billion.

Halloween party-goers are bobbing for more than just apples. They'll also be on the lookout for candy, costumes and decorations. The average person will spend 23.33 on Halloween costumes (including children's and pet's costumes), though young adults will spend far more. In fact, according to the survey, 18-24 year-olds plan to be the most festive, spending 34.06 on costumes, nearly twice as much as they plan to spend on candy (19.65).

According to the survey, average spending will rise in all categories, including candy (19.84, decorations (17.73) and greeting cards (3.92).

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