Hispanic and Asian audiences fastest growing

In its annual reworking of population estimates for all US TV markets, Nielsen reports that Hispanics and Asians are again the fastest-growing national segments of the population. For the 2007-2008 TV season, total US television households (HH) are up 1.3% to 112.8 million. The number of Hispanic HH increased 4.4% to 12.14 million, still slightly trailing African-American HH, which rose 1.5% to 13.65 million. Asian HH rose 3.9% to 4.54 million.

In local markets, Nielsen estimates that Los Angeles continues as the number one Hispanic market, followed by New York, Miami, Houston and Chicago. Los Angeles also has the country's largest Asian community, followed by New York, San Francisco, Honolulu and Chicago.  New York is the largest African-American TV market, followed by Atlanta, Chicago, Washington, DC and Philadelphia.