Yankee Group says US online ad market to reach 50 Billion by 2011

Yankee Group announced the US online ad market will reach 50.3 billion in revenue by 2011, more than doubling 2007’s revenue. The internet accounts for approximately 20% of overall media consumption in the US, but advertisers currently invest only 7.5% of their budget online. By 2011, nearly 25% of all media consumption will be online, drawing 15% of the ad dollars.