Retailers to rake in the bucks around Super Bowl
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According to the Retail Advertising and Marketing Association’s 2008 Super Bowl Consumer Intentions and Actions Survey, sales on televisions and furniture will increase over last year in anticipation of football’s biggest day.
This year, consumers plan to purchase 3.9 million televisions for Super Bowl Sunday, up more than 50% from 2.5 million last year. In addition, viewers plan to purchase 1.8 million pieces of furniture, up from 1.3 million last year. Young adults 18-24 will be outspending other consumers as one in ten (9.8%) of these viewers plans to purchase a television and one in 20 (4.9%) will buy new furniture.
The survey found that 158 million people will watch the Super Bowl this year. Consumers plan on spending an average of 59.90 on Super Bowl-related merchandise, up from last year’s 56.04. Total spending for the 2/5 Super Bowl is expected to reach 9.5 billion.
This year, consumers plan to purchase 3.9 million televisions for Super Bowl Sunday, up more than 50% from 2.5 million last year. In addition, viewers plan to purchase 1.8 million pieces of furniture, up from 1.3 million last year. Young adults 18-24 will be outspending other consumers as one in ten (9.8%) of these viewers plans to purchase a television and one in 20 (4.9%) will buy new furniture.
The survey found that 158 million people will watch the Super Bowl this year. Consumers plan on spending an average of 59.90 on Super Bowl-related merchandise, up from last year’s 56.04. Total spending for the 2/5 Super Bowl is expected to reach 9.5 billion.
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