875 million consumers have shopped online
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More than 85% of the world’s online population has used the Internet to make a purchase—increasing the market for online shopping by 40% in the past two years—according to the latest Nielsen Global Online Survey on Internet shopping habits. Globally, more than half of Internet users have made at least one purchase online in the past month, according to Nielsen.
Among Internet users, the highest percentage shopping online is found in South Korea, where 99% of those with Internet access have used it to shop, followed by the UK (97%), Germany (97%), Japan (97%) with the U.S. eighth, at 94%. Additionally, in South Korea, 79% of these Internet users have shopped in the past month, followed by the UK (76%) and Switzerland (67%) with the U.S. at 57%.
Globally, the most popular and purchased items over the Internet are Books (41% purchased in the past three months), Clothing/Accessories/Shoes (36%), Videos / DVDs / Games (24%), Airline Tickets (24%) and Electronic Equipment (23%).
Among Germany’s Internet users, 55% said they bought books, 42% had bought Clothes/Accessories/Shoes and one in four had purchased Music/Videos/DVD’s in the past three months.
During the same period, among Internet users in the UK, 45% bought books online, followed by Videos/DVDs/Games (44%), Clothing/Accessories/Shoes (38%), Music (37%) and one in four Internet shoppers also purchased and Airline tickets/Reservations online.
Among U.S. Internet users in the past month, 41% bought Clothing/Shoes/Accessories, 38% bought books and one in three Internet shoppers bought Videos/DVDs/Games.
Among Internet users, the highest percentage shopping online is found in South Korea, where 99% of those with Internet access have used it to shop, followed by the UK (97%), Germany (97%), Japan (97%) with the U.S. eighth, at 94%. Additionally, in South Korea, 79% of these Internet users have shopped in the past month, followed by the UK (76%) and Switzerland (67%) with the U.S. at 57%.
Globally, the most popular and purchased items over the Internet are Books (41% purchased in the past three months), Clothing/Accessories/Shoes (36%), Videos / DVDs / Games (24%), Airline Tickets (24%) and Electronic Equipment (23%).
Among Germany’s Internet users, 55% said they bought books, 42% had bought Clothes/Accessories/Shoes and one in four had purchased Music/Videos/DVD’s in the past three months.
During the same period, among Internet users in the UK, 45% bought books online, followed by Videos/DVDs/Games (44%), Clothing/Accessories/Shoes (38%), Music (37%) and one in four Internet shoppers also purchased and Airline tickets/Reservations online.
Among U.S. Internet users in the past month, 41% bought Clothing/Shoes/Accessories, 38% bought books and one in three Internet shoppers bought Videos/DVDs/Games.
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