New research identifies most important issues for Hispanics
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Education is the #1 issue of importance for Hispanics across the nation, regardless of acculturation, according to a study by FH Hispania, the U.S. network of Hispanic practitioners within global PR firm Fleishman-Hillard. The study, "Confianza: Hispanic Trust Pulse," also found that teachers and schools are the leading source of information (trusted by 54%) followed by different sources of media (trusted by a combined 39%).
The FH Hispania research, conducted by NuStats, polled 1,000 respondents. It revealed that issues affecting the family are the most important to Hispanics, but their prominence varies depending on the respondents' time in the US. For first generation Hispanics, education, child care, and crime and security are the leading issues of importance. However, second generation Hispanics are most concerned about access to healthcare along with education and crime and security.
For non Hispanics who participated in the study, education, and crime and security also ranked among the top three topics of interest. Topics such as access to healthcare, religion, nutrition and fitness, and money and financial planning figured more prominently than for Hispanics.
When it comes to media consumption, the study also found that there is significant crossover in use between English- and Spanish-language media among Hispanic consumers, regardless of their language preference. The research found that only about one-third of participants who predominantly speak Spanish at home consumed all of their broadcast media in Spanish. Consistent with other existing research, the study confirms that TV is the leading media source among Hispanics, followed by radio. And while language preference determines whether or not they watch or listen to Spanish-language media, it is not an influence when it comes to print consumption since 84% of those Hispanics that predominantly speak Spanish in the home indicated that they read English publications.
The FH Hispania research, conducted by NuStats, polled 1,000 respondents. It revealed that issues affecting the family are the most important to Hispanics, but their prominence varies depending on the respondents' time in the US. For first generation Hispanics, education, child care, and crime and security are the leading issues of importance. However, second generation Hispanics are most concerned about access to healthcare along with education and crime and security.
For non Hispanics who participated in the study, education, and crime and security also ranked among the top three topics of interest. Topics such as access to healthcare, religion, nutrition and fitness, and money and financial planning figured more prominently than for Hispanics.
When it comes to media consumption, the study also found that there is significant crossover in use between English- and Spanish-language media among Hispanic consumers, regardless of their language preference. The research found that only about one-third of participants who predominantly speak Spanish at home consumed all of their broadcast media in Spanish. Consistent with other existing research, the study confirms that TV is the leading media source among Hispanics, followed by radio. And while language preference determines whether or not they watch or listen to Spanish-language media, it is not an influence when it comes to print consumption since 84% of those Hispanics that predominantly speak Spanish in the home indicated that they read English publications.
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