Arbitron: PUR, Format trends down from Summer Book

In Arbitron’s Fall book numbers, Format Trends and Persons Using Radio (PUR) were down significantly—record-breaking--especially among the youngest demos for PUR. For instance, From the Summer to Fall book, Teens 12-17 dropped a full point—from 9.1 to 8.1. The biggest format drops from the Summer book included Oldies, Rock and Smooth Jazz. But some were up—like News Talk and AC (a whopping 13.9 to 15.2).

12+ PURs were down from from 14.1 to 13.7—that’s a lot in one year. The numbers were down almost across the boards, with younger demos down the most.

| See the PUR numbers here |

The good news in format trends can really be seen on a YOY basis, where Alternative was up .2; CHR, up .1; News talk, up .03; Oldies, up .4 and Rock, up .2.

| See the format trend numbers here |

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