Black and White and not very read

According to a recent Harris Poll, in a survey of adults in five European countries, Australia and the US, readership of major daily newspapers today ranges from a low of 6% of adults in Great Britain and Italy to a high of 13% in Spain and Germany. The number one source for each country is TV network news. Looking five years into the future, the lowest percentage of adults who indicate that major daily newspapers will be their source for news and information is in Great Britain and Italy (4% each) while the highest percentage is among German adults (12%), reported The Center for Media Research.

Online sites have become the number one source of news and information for the United States, France, Italy, and Spain and are tied for first for Australian adults. TV network news will still be first for adults in Great Britain and Germany.

Across the countries, frequency of newspaper regular readership (5 or more days a week) varies greatly:

48% of Spanish adults are regular readers
46%% of Germans
39% of US adults are regular readers
35%  of British adults
34% of Italian adults
33% of Australian adults
26% of French adults regularly read the paper
Lack of time is the number one reason for not reading the newspaper for adults in:
United States (58%)
France (57%)
Germany (56%)
Australia (66%)

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