CRE to fund study on out-of-home video consumption

Speaking of online viewing (see above), The Council for Research Excellence (CRE), an independent forum of media industry research experts created by The Nielsen Company, announced it will commission a year-long study by Ball State University’s Center for Media Design (CMD) to observe how individuals consume traditional and emerging video platforms inside and outside the home.

The Video Consumer Mapping Study, to be conducted jointly by CMD and Sequent Partners, a brand and media metrics consultancy, is intended to establish how media—especially television and video—are consumed across multiple platforms, in order to develop best practices in the area of video media measurement.

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