MAGNA Global issues On-Demand Quarterly

Magna Global updated their on-demand models to account for the most recently completed quarter, and modified their historical data slightly to incorporate new information about the past and extended our forecasts through 2012.

Their year-end 2012 forecast for DVR subscriber households is 42.7 million (36.3% of TV households), up from 24.6 million (22.1% of TV households) as of the end of the Q4 2007.

By 2012, they expect that true VOD (distinct from the simulated VOD offered by DBS providers DirecTV and EchoStar) will reach 61.9 million households (approximately 52.7% of television households).  This compares with 36.0 million VOD households (32.3% of total TV households) at the end of the fourth quarter of 2007.

As of the end of December 2007, they estimate that 63.9 million households had broadband access out of 116.8 million total households.  They estimate that internet access was enjoyed by approximately 72.4 million households by the end of the Q4 2007.  MAGNA expects that total broadband access will rise to cover 87.5 million households by the end of 2012.