Online consumers call transparency in environmental strategy

Nielsen Online released findings from its "Sustainability through the Eyes and Megaphones of the Blogosphere" report, which examined consumer attitudes about personal and corporate responsibility towards the environment. Protecting the environment has become increasingly important to consumers, with online buzz around sustainability growing 50% in 2007. While early in the year discussion was dominated by the topic of global warming, bloggers progressively addressed a wider variety of green-related issues, with a particular emphasis on personal action such as recycling, avoiding excess packaging, and carpooling.

Discovery Channel's TreeHugger led the top sustainability blogs for 2007, with 4,612 messages related specifically to sustainability. Worldchanging and Biopact took the No. 2 and 3 spots, with 738 and 722 sustainability messages, respectively.

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