Correction: “60,” not “60%”
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We incorrectly labeled data in a quote from consultant Randy Kabrich in yesterday’s story about Arbitron’s February PPM update (3-31-08 RBR #63).
Instead of “60% daily in-tab,” it should read “60 Daily in-tab.”
Here’s part of Randy’s corrected quote: “If you go back to February 1st of last year and you go 56 weeks into this, it’s only up to 60 daily in-tab and that is all Urban and Hispanic. In fact, the Anglos and others in the markets have actually decreased by another 60 daily in-tab along the way. The Black DDI, which [they] are touting as their magic formula is averaging as high as over 130 the second week in February and averaged 125—it was 25% oversampled!.”
Instead of “60% daily in-tab,” it should read “60 Daily in-tab.”
Here’s part of Randy’s corrected quote: “If you go back to February 1st of last year and you go 56 weeks into this, it’s only up to 60 daily in-tab and that is all Urban and Hispanic. In fact, the Anglos and others in the markets have actually decreased by another 60 daily in-tab along the way. The Black DDI, which [they] are touting as their magic formula is averaging as high as over 130 the second week in February and averaged 125—it was 25% oversampled!.”
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