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Half of Americans believe celebs make little/no difference on causes

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Americans are pretty divided on that as just over half (51%) say that these celebrities make little or no positive difference to the issue they are promoting while just under half (45%) say they make a large or some positive difference.

The younger one is, the more likely one is to think these celebrities are making a positive difference. Half (50%) of Echo Boomers (those aged 18-31) and just under half (48%) of Gen Xers (those aged 32-43) say celebrities make a large or some difference compared to 43% of Baby Boomers (those aged 44-62) and 38% of Matures (those aged 63+).

Certain celebs are more effective than others in championing a cause. Among a list of celebrities who are champions of causes or issues, half of Americans (49%) say Oprah Winfrey is very effective at raising awareness of her cause while one-third (32%) say Bono is very effective. Three in ten (31%) say Angelina Jolie is very effective while almost one-quarter (23%) cite the father of her children, Brad Pitt, as very effective. Rounding out the top five is George Clooney as 22% say he is very effective and all others are under 15%. While age groups may differ in who is the second and third most effective, all four generations cite Oprah as the most effective celebrity.

It is not just causes and issues that celebrities get behind. They also endorse and actively campaign for various candidates. Mike Huckabee had Chuck Norris while John McCain has Sylvester Stallone. On the Democratic side, Barack Obama was endorsed by Oprah Winfrey while Jack Nicholson supports Hillary Clinton. But is this a good or bad thing? Almost half (47%) of Americans say that this celebrity involvement is a bad thing and just three in ten (29%) say it is a good thing while an additional quarter (23%) are not sure.



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