Scripps Networks’ research shows passion for its brands

Scripps Networks carries strong momentum heading into the second half of 2008. Its five lifestyle brands continue to attract a growing base of passionate viewers who pay attention to programming and advertising, and prove it with their wallets. Out of the 52 basic cable networks included in the 2008 Beta Brand Identity Study1, Food Network and HGTV emerged with No. 1 or No. 2 rankings in several significant categories:

“One of my favorite channels”
FOOD ranked No. 1 and HGTV ranked No. 2 among women 18+
“Has hosts/on-air personalities I like”
FOOD ranked No. 1 and HGTV ranked No. 2 among adults 18+
FOOD ranked No. 1 and HGTV ranked No. 2 among women 18+

“Pay attention to commercials airing on the network”
FOOD & HGTV tied for No. 1 among adults 18+
FOOD ranked No. 1 and HGTV ranked No. 2 among women 18+

“More likely to buy products advertised on the network”
FOOD & HGTV tied for No. 1 among adults 18+
FOOD ranked No. 1 and HGTV ranked No. 2 among women 18+

Food Network and HGTV ranked highly in several other areas in the Beta study:

“Valuable”
FOOD ranked No. 3 among women 18+
HGTV ranked No. 6 among women 18+ and adults 18+

“Fun”
FOOD ranked No. 2 among adults 18+ and No. 3 among women 18+
HGTV ranked No. 8 among women 18+

“Informative”
FOOD and HGTV tied for the No. 6 ranking among adults 18+

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