Global entertainment, media spend accelerated by convergent platforms

The global Entertainment & Media industry is experiencing sustained growth and will increase at a 6.4% compound annual growth rate to 2 trillion by 2011, according to PricewaterhouseCoopers Global Entertainment and Media Outlook. Digital and mobile spending in each territory during the next five years rising to 153 billion by 2011, says the report. And, spending related to the distribution of entertainment and media on convergent platforms (convergence of the home computer, wireless handset and television) will exceed 50% of global spend by 2011, reports The Center for Media Research.

The study shows that within the next five years, nearly half of the total industry growth is expected to be generated through online and wireless technologies and, during the same period, broadband households will grow by 300 million to 540 million subscribers and wireless subscribers will increase by 1.1 billion to 3.4 billion. The migration to digital formats is having an adverse impact on competing revenue streams while consumer-generated media is accelerating content fragmentation.

Global advertising will increase at a 5.4% CAGR during the forecast period, rising to 531 billion in 2011. Internet will remain the fastest-growing advertising medium, with a projected 18.3% compound annual increase to 73 billion in 2011. Advertising on the internet by 2011 will comprise 14% of the global advertising market. Out-of-home will be the second fastest growing ad medium, with a projected 6.5% compound annual increase.

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