Game consoles to generate 66 billion in revenues thru 2012

JupiterResearch says the US game console market will generate cumulative revenues of 66 billion through 2012. According to a new report, "US Console Games Forecast, 2007 to 2012," competition for console households over the next five years will be fiercer than ever and will result in a close sharing of the installed base of systems among platform suppliers.

Jupiter anticipates the competitive field will be much closer than in the past; at the end of the current cycle in 2012, the range in market shares is projected to just under 10% as compared to the 33% range in market shares at the end of the last cycle in 2005. Despite this fierce battle among platform suppliers, the report contends that the market is will remain strong through the remainder of the system cycle. Console market revenue growth will reach a high of 12.8 billion in 2007 when new platform sales are strongest. And, in 2008 Jupiter expects US household penetration to surpass the 50% mark.

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