TiVo's StopWatch to provide monthly rankings of top spots
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TiVo has unveiled for the first time the industry's first Top Commercial Rankings reports. Using TiVo's StopWatch service's ability to track consumer viewing behavior on a second-by-second basis, in both Live and Timeshifted viewing context, TiVo will release these reports monthly.
Categories tracked in these reports on a monthly basis include Top Total Viewing Commercials compared with Total Viewing of Top Programs; Timeshifted Commercials compared with Timeshifted Programs; and, Least Fast-forwarded Brand Campaigns. TiVo will also track other categories including performance advertising on DVRs in key ad categories.
StopWatch data is derived from a daily, aggregate, anonymous, random sample of 20,000 TiVo units. The service includes data for: Total Viewing, Live Viewing, Timeshifted Viewing (less than 1 hour, 1-6 hours, 6-24 hours, 24-48 hours, 2-7 day, and 7-14 day delay), Program Ratings, Commercial Ratings and a Commercial Viewership Index.
Categories tracked in these reports on a monthly basis include Top Total Viewing Commercials compared with Total Viewing of Top Programs; Timeshifted Commercials compared with Timeshifted Programs; and, Least Fast-forwarded Brand Campaigns. TiVo will also track other categories including performance advertising on DVRs in key ad categories.
StopWatch data is derived from a daily, aggregate, anonymous, random sample of 20,000 TiVo units. The service includes data for: Total Viewing, Live Viewing, Timeshifted Viewing (less than 1 hour, 1-6 hours, 6-24 hours, 24-48 hours, 2-7 day, and 7-14 day delay), Program Ratings, Commercial Ratings and a Commercial Viewership Index.
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