DTV Transition on track, says CEA

Today marks just under six months until the completed transition to digital television broadcasting. Gary Shapiro, Consumer Electronics Association CEO, says CEA market research shows widespread consumer understanding of the transition and those Americans who need to take action are doing so. Many consumers are applying for coupons and purchasing digital-to-analog converter boxes, and even more Americans will purchase a new digital television. This year more than 32 million sets will sell in the U.S. – making this a record-breaking year for DTV sales.

“We continue to recognize and understand the need to ensure a smooth DTV transition. Together with our industry and government partners, we are committed to ensuring that television viewers do not lose service because they were not aware of the transition or their options.”

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