RESEARCH
Breaking down the 2010 Census
They say that the new standard 10-question census questionnaire is in the mail. As of this writing, we haven’t received ours yet, but we don’t doubt that it will be here soon. The Census should be a concern to all broadcasters, and just like the...Hyundai owner loyalty grows as Toyota suffers
Toyota’s stretch of pad PR is taking its toll. The latest owner loyalty research by Kelley Blue Book’s kbb.com website finds that Toyota has dropped from the top spot, with Hyundai leapfrogging over...Content vital to 3D-enabled TV sales
Increased availability of 3D content is vitally important to sales of 3D-enabled TVs in 2010 and beyond, according to new consumer research from the Consumer ...NRF: Easter a warm welcome for shoppers, retailers
Traditionally seen as the kickoff to spring, Easter couldn’t come at a better time this year for Americans eager to say goodbye to winter. According ...Employment worries are dragging the economy
Americans are still worried about the employment situation, and although studies show an improving job market, the progress is being made at a painfully slow pace. Exacerbating the problem are worries among older members of the workforce...Research Questions for Meaningful Change
You'll probably spend a boatload of money on that next research survey, but are you getting data that will truly motivate change within your organization? Are you getting the standard template questions used by every station in the country, or something customized...Survey finds that shoppers now prize value over convenience
An annual survey by AlixPartners LLP, a global business advisory firm, finds that a “new normal” is emerging as America emerges from recession. That is a “shift to thrift” in retail purchases, with price and...Digital music testing can deliver reliable results
After over 8 months of researching music testing methods, Kelly Music Research has found that online hook testing can deliver results as reliable as callout ...CRE Set Top Box Study released
Set-top boxes and virtually every type of data they can provide for measuring “tuning” behavior are a largely untapped resource, with no single organization capturing ...Consumers to stock up more for St. Patrick’s Day
Retailers and restaurants might have a little more luck o’ the Irish this St. Patrick’s Day as consumers gear up for private parties and special ...Charting the Senate horse races
During the 2010 midterms, 36 seats in the US Senate are being contested. The Democratic Party is entering the cycle with 59 of the 100 seats in the chamber. According to a pair of leading political...3DTV forecast: 50M units expected to be sold in 2015
Insight Media, provider of Emerging Display Technology Market Research, has issued an authoritative new report: 2010 3DTV Forecast Report: A Comprehensive Worldwide Forecast of 3D ...Media behavior more influenced by life stage than demographics
New research points to the “demise of demographics” as it has found that the media behavior of Americans is more influenced by their life stages than by demographics. That could bring about a whole new way of analyzing and predicting consumer...RAMA details preferences of social media users
The Retail Advertising and Marketing Association, a division of NRF, released new research at NRF’s Retail Innovation & Marketing Conference on the habits of social ...Americans eager to enjoy tax refunds
After two years of paying down debt and skipping family vacations, many Americans plan to cautiously start spending their tax refunds once again. According to ...WSUA/Radio Caracol top Talker among Hispanics in SoFla
WSUA/Radio Caracol 1260 AM registered outstanding rating results in the January rating period. According Arbitron, Radio Caracol clearly continues to be the preferred Spanish Talk ...Arbitron explains how US Census will affect estimates
The US Census will attempt to count every person in the United States this year. But in the monthly Portable People Meter (PPM) conference call, Arbitron’s Senior Demographer, Dan Estersohn...Edmunds.com: Toyota market share lowest since ‘05
This month's new vehicle sales (including fleet sales) are expected to be 785,000 units, a 14.2% increase from February 2009 and a 12.9% increase from ...Minority media continues to seek Census dollars
Advocacy group New America Media went before a congressional subcommittee to press the case for more participation by minority media outlets as the massive Census 2010 project gets under way. The project has double value for all media outlets...Arbitron promotes Ethnic Radio’s value
Arbitron announced the “Black Radio Today 2009, How America Listens to Radio” and “Hispanic Radio Today 2009, How America Listens to Radio” have released and ...Log in


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