http://www.rbr.com/ ©2007 Spoonlabs d.o.o. Vivvo CMS 4.0 2008-05-16T02:02:14-04:00 http://www.rbr.com/media-news/research/2404.html 2007-12-19T09:36:00-05:00 2007-12-19T09:36:00-05:00 Carl Marcucci No matter which way you choose to look at it, procrastinators abound this holiday season, but the biggest holiday dawdlers this year are men, according http://www.rbr.com/media-news/research/2306.html 2007-12-17T08:39:00-05:00 2007-12-17T08:39:00-05:00 Carl Marcucci TV ads are catching shoppers’ attention in creative ways this year, from an Advent calendar filled with top toys to a bevy of celebrities decorating http://www.rbr.com/media-news/research/2294.html 2007-11-12T18:26:00-05:00 2007-11-12T18:26:00-05:00 Jim Carnegie Consumer sentiment continued to slide in November, according to a monthly survey released by the University of Michigan. The November consumer sentiment index was 75.0, http://www.rbr.com/media-news/research/2251.html 2007-11-07T14:41:00-05:00 2007-11-07T14:41:00-05:00 Jim Carnegie Total ad spending in Spanish-Language media for the first half of 2007 reached 2.87 billion, reporting a 2.3% increase over the same time period last http://www.rbr.com/media-news/research/2149.html 2007-11-02T08:06:00-04:00 2007-11-02T08:06:00-04:00 Jim Carnegie On the first day of the Federal Trade Commission's (FTC) workshop on "Online Behavioral Targeting," the Direct Marketing Association (DMA) indicated that providing relevant marketing http://www.rbr.com/media-news/research/2106.html 2007-11-09T15:54:00-05:00 2007-11-09T15:54:00-05:00 Jim Carnegie The Nielsen Company has signed agreements with eight top convenience store retailers. Under the census agreements, Nielsen will provide consumer product goods manufacturers with access http://www.rbr.com/media-news/research/2059.html 2007-11-08T14:52:00-05:00 2007-11-08T14:52:00-05:00 Jim Carnegie JupiterResearch has found that while simple optimization tactics are used by many brand and direct response advertisers, some effective and inexpensive optimization strategies are ignored http://www.rbr.com/media-news/research/2048.html 2007-11-08T14:38:00-05:00 2007-11-08T14:38:00-05:00 Jim Carnegie Phil Rosenthal of the Chicago Tribune thinks Arbitron's PPM may spur a new wave of cooperation between television and radio broadcasters. Digital television stations may http://www.rbr.com/media-news/research/1993.html 2007-11-15T10:19:00-05:00 2007-11-15T10:19:00-05:00 Jim Carnegie October retail sales were up, though only slightly, signaling a slow down in consumer spending as the retail industry begins its holiday season. According to http://www.rbr.com/media-news/research/1956.html 2007-11-14T00:41:00-05:00 2007-11-14T00:41:00-05:00 Jim Carnegie Since sample size issues are becoming such a big deal right now in the Houston and Philadelphia PPM markets, we followed up on a story http://www.rbr.com/media-news/research/1907.html 2007-12-14T09:11:00-05:00 2007-12-14T09:11:00-05:00 Carl Marcucci Black Friday and other holiday promotions too good to pass up as November sales show strength in consumer spending. According to the National Retail Federation, http://www.rbr.com/media-news/research/1806.html 2007-10-03T22:09:00-04:00 2007-10-03T22:09:00-04:00 Cathy Carnegie Arbitron has released the third edition of Network Radio Today, providing detailed data on how this segment of radio reaches a solid majority of consumers http://www.rbr.com/media-news/research/1792.html 2007-12-12T09:31:00-05:00 2007-12-12T09:31:00-05:00 Carl Marcucci While “Word Of Mouth” (WOM) is rapidly becoming a key ingredient in almost all integrated marketing promotions, the key to a successful campaign is coming http://www.rbr.com/media-news/research/1757.html 2007-10-02T15:09:00-04:00 2007-10-02T15:09:00-04:00 Cathy Carnegie Despite an ever-expanding array of advertising platforms and sources, consumers around the world still place their highest levels of trust in other consumers, according to http://www.rbr.com/media-news/research/1650.html 2007-12-04T13:35:00-05:00 2007-12-04T13:35:00-05:00 Jack Messmer Aside from TV, which stands to gain from political spending and the Olympics in 2008, Universal McCann Sr. VP and Director of Forecasting Bob Coen