Vivvo CMS 4.0 http://www.rbr.com/ ©2007 Spoonlabs d.o.o. http://www.rbr.com/files.php?file=rss_logo1_757997737.jpg http://www.rbr.com/ http://www.rbr.com/media-news/research/2404.html RESEARCH Wed, 19 Dec 2007 05:36:00 -0500 No matter which way you choose to look at it, procrastinators abound this holiday season, but the biggest holiday dawdlers this year are men, according http://www.rbr.com/media-news/research/2306.html RESEARCH Mon, 17 Dec 2007 04:39:00 -0500 TV ads are catching shoppers’ attention in creative ways this year, from an Advent calendar filled with top toys to a bevy of celebrities decorating http://www.rbr.com/media-news/research/2294.html RESEARCH Mon, 12 Nov 2007 14:26:00 -0500 Consumer sentiment continued to slide in November, according to a monthly survey released by the University of Michigan. The November consumer sentiment index was 75.0, http://www.rbr.com/media-news/research/2251.html RESEARCH Wed, 07 Nov 2007 10:41:00 -0500 Total ad spending in Spanish-Language media for the first half of 2007 reached 2.87 billion, reporting a 2.3% increase over the same time period last http://www.rbr.com/media-news/research/2149.html RESEARCH Fri, 02 Nov 2007 04:06:00 -0400 On the first day of the Federal Trade Commission's (FTC) workshop on "Online Behavioral Targeting," the Direct Marketing Association (DMA) indicated that providing relevant marketing http://www.rbr.com/media-news/research/2106.html RESEARCH Fri, 09 Nov 2007 11:54:00 -0500 The Nielsen Company has signed agreements with eight top convenience store retailers. Under the census agreements, Nielsen will provide consumer product goods manufacturers with access http://www.rbr.com/media-news/research/2059.html RESEARCH Thu, 08 Nov 2007 10:52:00 -0500 JupiterResearch has found that while simple optimization tactics are used by many brand and direct response advertisers, some effective and inexpensive optimization strategies are ignored http://www.rbr.com/media-news/research/2048.html RESEARCH Thu, 08 Nov 2007 10:38:00 -0500 Phil Rosenthal of the Chicago Tribune thinks Arbitron's PPM may spur a new wave of cooperation between television and radio broadcasters. Digital television stations may http://www.rbr.com/media-news/research/1993.html RESEARCH Thu, 15 Nov 2007 06:19:00 -0500 October retail sales were up, though only slightly, signaling a slow down in consumer spending as the retail industry begins its holiday season. According to http://www.rbr.com/media-news/research/1956.html RESEARCH Tue, 13 Nov 2007 20:41:00 -0500 Since sample size issues are becoming such a big deal right now in the Houston and Philadelphia PPM markets, we followed up on a story http://www.rbr.com/media-news/research/1907.html RESEARCH Fri, 14 Dec 2007 05:11:00 -0500 Black Friday and other holiday promotions too good to pass up as November sales show strength in consumer spending. According to the National Retail Federation, http://www.rbr.com/media-news/research/1806.html RESEARCH Wed, 03 Oct 2007 18:09:00 -0400 Arbitron has released the third edition of Network Radio Today, providing detailed data on how this segment of radio reaches a solid majority of consumers http://www.rbr.com/media-news/research/1792.html RESEARCH Wed, 12 Dec 2007 05:31:00 -0500 While “Word Of Mouth” (WOM) is rapidly becoming a key ingredient in almost all integrated marketing promotions, the key to a successful campaign is coming http://www.rbr.com/media-news/research/1757.html RESEARCH Tue, 02 Oct 2007 11:09:00 -0400 Despite an ever-expanding array of advertising platforms and sources, consumers around the world still place their highest levels of trust in other consumers, according to http://www.rbr.com/media-news/research/1650.html RESEARCH Tue, 04 Dec 2007 09:35:00 -0500 Aside from TV, which stands to gain from political spending and the Olympics in 2008, Universal McCann Sr. VP and Director of Forecasting Bob Coen Radio News | Television News | Cable | Broadcasting | FCC | RBR | TVBR |