http://www.rbr.com/ ©2007 Spoonlabs d.o.o. Vivvo CMS 4.0 2008-05-15T23:24:00-04:00 http://www.rbr.com/media-news/research/1604.html 2007-12-06T09:06:00-05:00 2007-12-06T09:06:00-05:00 Carl Marcucci Nielsen Online reported an analysis of online conversations among parents about their kids' holiday wish lists reveals that cost and safety are top priorities. Cost http://www.rbr.com/media-news/research/1558.html 2007-12-04T08:47:00-05:00 2007-12-04T08:47:00-05:00 Carl Marcucci The Nielsen Company yesterday released the findings of a study on the mobile media and cross media behavior of U.S. “tweens” (ages 8-12).   The report http://www.rbr.com/media-news/research/1451.html 2007-08-14T07:05:18-04:00 2007-08-14T07:05:18-04:00 SmartMediaToday Driven by back-to-school spending on electronics, apparel and other necessities, July retail sales rebounded from a slow start to the summer. According to the National http://www.rbr.com/media-news/research/1452.html 2007-08-14T07:05:00-04:00 2007-08-14T07:05:00-04:00 SmartMediaToday Consumer confidence is down in August, according to BIGresearch's (http://www.bigresearch.com) monthly Consumer Intentions & Actions Survey (CIA). Confidence declined to 43.8% from July when it http://www.rbr.com/media-news/research/1413.html 2007-08-13T06:26:30-04:00 2007-08-13T06:26:30-04:00 SmartMediaToday New research is showing teens talk about brands than the rest of the American people--twice as many each week. In a word of mouth (WOM) http://www.rbr.com/media-news/research/1336.html 2007-08-08T13:11:12-04:00 2007-08-08T13:11:12-04:00 SmartMediaToday Asked to sample two identical foods from the fast-food giant McDonald's, children preferred the taste of the version branded with the restaurant's familiar "Golden Arches" http://www.rbr.com/media-news/research/1296.html 2007-08-06T15:39:18-04:00 2007-08-06T15:39:18-04:00 SmartMediaToday The Chief Executive magazine CEO Confidence Index, which measures the confidence of chief executives about five specific areas of the economy, rose for a second http://www.rbr.com/media-news/research/1295.html 2007-08-06T15:38:04-04:00 2007-08-06T15:38:04-04:00 SmartMediaToday Consumers continue to multitask their media and are relying on new media more for making purchase decisions, according to BIGresearch's Simultaneous Media Survey (SIMM 10) http://www.rbr.com/media-news/research/1267.html 2007-08-03T13:02:28-04:00 2007-08-03T13:02:28-04:00 SmartMediaToday An increasing number of Canadians are subscribing to high-speed Internet and companies are doubling their advertising efforts on new media platforms. Meanwhile, Canadians are watching http://www.rbr.com/media-news/research/1209.html 2007-08-01T13:01:28-04:00 2007-08-01T13:01:28-04:00 SmartMediaToday Exposure to online advertising is fundamentally changing the way consumers shop, according to new research from Yahoo! and comScore. The study, which examined the impact http://www.rbr.com/media-news/research/1203.html 2007-08-01T12:50:00-04:00 2007-08-01T12:50:00-04:00 SmartMediaToday Double Fusion has released a study which offers the first wide-scale positive proof of the efficacy of video game advertising, outlines ad effectiveness measurements and http://www.rbr.com/media-news/research/1199.html 2007-08-01T12:46:00-04:00 2007-08-01T12:46:00-04:00 SmartMediaToday Though the retail industry grew 6.4% as a whole last year, a handful of fiery companies served as the pace car for others to follow. http://www.rbr.com/media-news/research/1009.html 2007-07-19T11:47:03-04:00 2007-07-19T11:47:03-04:00 SmartMediaToday New consumer research, Broadband Access and Service in the Home 2007, from Leichtman Research Group, finds that 53% of all US households now subscribe to http://www.rbr.com/media-news/research/975.html 2007-07-18T11:18:11-04:00 2007-07-18T11:18:11-04:00 SmartMediaToday Though the summer is still in full swing, families across the nation are already planning back-to-school shopping trips. According to the National Retail Federation's 2007 http://www.rbr.com/media-news/research/913.html 2007-07-17T13:24:01-04:00 2007-07-17T13:24:01-04:00 SmartMediaToday TiVo has unveiled for the first time the industry's first Top Commercial Rankings reports. Using TiVo's StopWatch service's ability to track consumer viewing behavior on