RESEARCH
What brands are teens talking about?
New research is showing teens talk about brands than the rest of the American people--twice as many each week. In a word of mouth (WOM) ...
Full story McDonald's has a hold on kids' taste buds
Asked to sample two identical foods from the fast-food giant McDonald's, children preferred the taste of the version branded with the restaurant's familiar "Golden Arches" ...CEO Confidence continues to rise in July
The Chief Executive magazine CEO Confidence Index, which measures the confidence of chief executives about five specific areas of the economy, rose for a second ...Multitasking continues, new media increasing in purchase influence
Consumers continue to multitask their media and are relying on new media more for making purchase decisions, according to BIGresearch's Simultaneous Media Survey (SIMM 10) ...More Canadians choosing Internet over TV, radio
An increasing number of Canadians are subscribing to high-speed Internet and companies are doubling their advertising efforts on new media platforms. Meanwhile, Canadians are watching ...Study: online consumers who pre-shop on the web spend more in-store
Exposure to online advertising is fundamentally changing the way consumers shop, according to new research from Yahoo! and comScore. The study, which examined the impact ...Research on videogame ad effectiveness released
Double Fusion has released a study which offers the first wide-scale positive proof of the efficacy of video game advertising, outlines ad effectiveness measurements and ...Hot convenience and department stores growing at fastest rate
Though the retail industry grew 6.4% as a whole last year, a handful of fiery companies served as the pace car for others to follow. ...Broadband, household income go hand-in-hand
New consumer research, Broadband Access and Service in the Home 2007, from Leichtman Research Group, finds that 53% of all US households now subscribe to ...Back-to-School spending to top 18 billion
Though the summer is still in full swing, families across the nation are already planning back-to-school shopping trips. According to the National Retail Federation's 2007 ...TiVo's StopWatch to provide monthly rankings of top spots
TiVo has unveiled for the first time the industry's first Top Commercial Rankings reports. Using TiVo's StopWatch service's ability to track consumer viewing behavior on ...Game consoles to generate 66 billion in revenues thru 2012
JupiterResearch says the US game console market will generate cumulative revenues of 66 billion through 2012. According to a new report, "US Console Games Forecast, ...NY Yankees may be America's favorite baseball team
As Major League Baseball heads into the All-Star Game, the New York Yankees find themselves on top as the favorite baseball team among those who ...In-game ad market to reach 971 million by 2011
The global in-game advertising market, which generated 77.7 million globally in 2006, continues to develop at an exponential rate. By 2011, worldwide in-game advertising expenditures ...Global entertainment, media spend accelerated by convergent platforms
The global Entertainment & Media industry is experiencing sustained growth and will increase at a 6.4% compound annual growth rate to 2 trillion by 2011, ...
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BY THE NUMBERS
POPULAR
- SBS launches “La Raza 106.3” in Miami
- Fred Jacobs assesses Jim Boyle's P1 advice to radio
- Nielsen moves sweep for DTV transition
- Canadian radio sales up 8.8%
- More on overnight staffing
mark walker
on
07 May, 2008 08:25:00
Paul- you are awesome! I am so glad to see you again!
Ray Somich
on
05 May, 2008 07:11:27
As always, John Gorman tells it like it is, whether we want to hear it or not. How sadly ironic that radio's success has been ...
Jack Messmer
on
04 May, 2008 10:25:01
Thanks for your comment.
Does anyone else want to weigh in supporting this move? Do the sweeps really matter that much these days?
Jack Messmer
Executive Editor
RBR/TVBR
Tim Keating
on
02 May, 2008 07:44:28
Am I the only one bothered by Nielsen's move from February 2009 Sweep to March 2009?
The announcement from Nielsen came as a surprise. ...
Charlie Ferguson
on
02 May, 2008 05:40:09
As a 2-book Condensed Market that doesn't even get trends from Arbitron, one can foresee some real struggles with some particularly aggressive agencies. Since ...