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2008-07-06T17:26:37-05:00
Consumer spending continues to show restraint
http://www.rbr.com/media-news/research/1993.html
2007-11-15T10:19:00-06:00
2007-11-15T10:19:00-06:00
Jim Carnegie
October retail sales were up, though only slightly, signaling a slow down in consumer spending as the retail industry begins its holiday season. According to
Arbitron: Sample size in PPM much bigger than diary
http://www.rbr.com/media-news/research/1956.html
2007-11-14T00:41:00-06:00
2007-11-14T00:41:00-06:00
Jim Carnegie
Since sample size issues are becoming such a big deal right now in the Houston and Philadelphia PPM markets, we followed up on a story
November sales rise 5.1%
http://www.rbr.com/media-news/research/1907.html
2007-12-14T09:11:00-06:00
2007-12-14T09:11:00-06:00
Carl Marcucci
Black Friday and other holiday promotions too good to pass up as November sales show strength in consumer spending. According to the National Retail Federation,
Arbitron releases third edition of Network Radio Today
http://www.rbr.com/media-news/research/1806.html
2007-10-03T22:09:00-05:00
2007-10-03T22:09:00-05:00
Cathy Carnegie
Arbitron has released the third edition of Network Radio Today, providing detailed data on how this segment of radio reaches a solid majority of consumers
Radio is prime mover in WOM promotions
http://www.rbr.com/media-news/research/1792.html
2007-12-12T09:31:00-06:00
2007-12-12T09:31:00-06:00
Carl Marcucci
While “Word Of Mouth” (WOM) is rapidly becoming a key ingredient in almost all integrated marketing promotions, the key to a successful campaign is coming
Word-of-Mouth the most powerful selling tool
http://www.rbr.com/media-news/research/1757.html
2007-10-02T15:09:00-05:00
2007-10-02T15:09:00-05:00
Cathy Carnegie
Despite an ever-expanding array of advertising platforms and sources, consumers around the world still place their highest levels of trust in other consumers, according to
Coen sees more of the same in 2008
http://www.rbr.com/media-news/research/1650.html
2007-12-04T13:35:00-06:00
2007-12-04T13:35:00-06:00
Jack Messmer
Aside from TV, which stands to gain from political spending and the Olympics in 2008, Universal McCann Sr. VP and Director of Forecasting Bob Coen
Nielsen to fund Council for Research Excellence into 2008
http://www.rbr.com/media-news/research/1608.html
2007-12-06T09:09:00-06:00
2007-12-06T09:09:00-06:00
Carl Marcucci
The Nielsen Company today announced that it will provide an additional 2.5 million to the Council for Research Excellence (CRE), enabling this independent forum of
Parents discussing Holiday shopping online motivated by cost, safety
http://www.rbr.com/media-news/research/1604.html
2007-12-06T09:06:00-06:00
2007-12-06T09:06:00-06:00
Carl Marcucci
Nielsen Online reported an analysis of online conversations among parents about their kids' holiday wish lists reveals that cost and safety are top priorities. Cost
35% of U.S. tweens own a mobile phone
http://www.rbr.com/media-news/research/1558.html
2007-12-04T08:47:00-06:00
2007-12-04T08:47:00-06:00
Carl Marcucci
The Nielsen Company yesterday released the findings of a study on the mobile media and cross media behavior of U.S. “tweens” (ages 8-12). The report
July retail sales stronger than expected
http://www.rbr.com/media-news/research/1451.html
2007-08-14T07:05:18-05:00
2007-08-14T07:05:18-05:00
SmartMediaToday
Driven by back-to-school spending on electronics, apparel and other necessities, July retail sales rebounded from a slow start to the summer. According to the National
Confidence wilts but future purchase plans remain strong
http://www.rbr.com/media-news/research/1452.html
2007-08-14T07:05:00-05:00
2007-08-14T07:05:00-05:00
SmartMediaToday
Consumer confidence is down in August, according to BIGresearch's (http://www.bigresearch.com) monthly Consumer Intentions & Actions Survey (CIA). Confidence declined to 43.8% from July when it
What brands are teens talking about?
http://www.rbr.com/media-news/research/1413.html
2007-08-13T06:26:30-05:00
2007-08-13T06:26:30-05:00
SmartMediaToday
New research is showing teens talk about brands than the rest of the American people--twice as many each week. In a word of mouth (WOM)
McDonald's has a hold on kids' taste buds
http://www.rbr.com/media-news/research/1336.html
2007-08-08T13:11:12-05:00
2007-08-08T13:11:12-05:00
SmartMediaToday
Asked to sample two identical foods from the fast-food giant McDonald's, children preferred the taste of the version branded with the restaurant's familiar "Golden Arches"
CEO Confidence continues to rise in July
http://www.rbr.com/media-news/research/1296.html
2007-08-06T15:39:18-05:00
2007-08-06T15:39:18-05:00
SmartMediaToday
The Chief Executive magazine CEO Confidence Index, which measures the confidence of chief executives about five specific areas of the economy, rose for a second