RESEARCH
TiVo's StopWatch to provide monthly rankings of top spots
TiVo has unveiled for the first time the industry's first Top Commercial Rankings reports. Using TiVo's StopWatch service's ability to track consumer viewing behavior on ...
Full story Game consoles to generate 66 billion in revenues thru 2012
JupiterResearch says the US game console market will generate cumulative revenues of 66 billion through 2012. According to a new report, "US Console Games Forecast, ...NY Yankees may be America's favorite baseball team
As Major League Baseball heads into the All-Star Game, the New York Yankees find themselves on top as the favorite baseball team among those who ...In-game ad market to reach 971 million by 2011
The global in-game advertising market, which generated 77.7 million globally in 2006, continues to develop at an exponential rate. By 2011, worldwide in-game advertising expenditures ...Global entertainment, media spend accelerated by convergent platforms
The global Entertainment & Media industry is experiencing sustained growth and will increase at a 6.4% compound annual growth rate to 2 trillion by 2011, ...Study details "Youth-fluentials"
A new survey/study points to the powerful influence a segment of youth aged 10 to 18-dubbed "Youth-fluentials"-has on the products and brands their families and ...RAEL: radio ads have emotional impact equal to TV ads
According to new research based on advanced physiological testing, radio ads have emotional impact on consumers that is equal to that of television ads. The ...Consumer confidence falls to 10-month low in June
Consumers are "subdued" about the economy and the job market, the Conference Board said Tuesday. The consumer confidence index fell to 103.9 in June from ...Black and White and not very read
According to a recent Harris Poll, in a survey of adults in five European countries, Australia and the US, readership of major daily newspapers today ...DM mail more likely to be opened than email
A recent survey by International Communications Research, commissioned by Pitney Bowes found that 73% of consumers prefer mail for receiving new product announcements or offers ...Consumers plan July 4 celebrations despite high gas prices
As consumers head into summer, gas prices still weigh heavily on their minds, but not at the cost of their Independence Day celebrations. According to ...Consumers' state of mind: overcast
BIGresearch's June Consumer Intentions & Actions Survey (CIA) says women are least confident in the economy over the next 6 months followed by consumers with ...Increased control reducing content discontent
According to a new Kaiser Family Foundation report, parents are getting much better at controlling the media experience of their children, including broadcast and online ...Premium SMS a third of mobile content revenue
According to the latest Telephia Premium SMS Report, Premium SMS revenues totaled more than 273 million, making up 32% of mobile content revenue in Q1. ...Consumer sentiment drops to 83.7 in early June
U.S. consumer sentiment eased in early June, according to a monthly survey released Friday by Reuters and the University of Michigan. The consumer sentiment index ...
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- SBS launches “La Raza 106.3” in Miami
- Nielsen moves sweep for DTV transition
- Canadian radio sales up 8.8%
- WNEW returns to its roots
- More on overnight staffing
Jose Lopez-Varela
on
14 May, 2008 05:39:35
Halim,
Nice job, I commend you on the points you make in your post. The Acculturation process is very complex and truly require an expertise to ...
mark walker
on
07 May, 2008 08:25:00
Paul- you are awesome! I am so glad to see you again!
Ray Somich
on
05 May, 2008 07:11:27
As always, John Gorman tells it like it is, whether we want to hear it or not. How sadly ironic that radio's success has been ...
Jack Messmer
on
04 May, 2008 10:25:01
Thanks for your comment.
Does anyone else want to weigh in supporting this move? Do the sweeps really matter that much these days?
Jack Messmer
Executive Editor
RBR/TVBR
Tim Keating
on
02 May, 2008 07:44:28
Am I the only one bothered by Nielsen's move from February 2009 Sweep to March 2009?
The announcement from Nielsen came as a surprise. ...