http://www.rbr.com/ ©2007 Spoonlabs d.o.o. Vivvo CMS 4.0 2008-07-06T21:51:10-05:00 http://www.rbr.com/media-news/research/1295.html 2007-08-06T15:38:04-05:00 2007-08-06T15:38:04-05:00 SmartMediaToday Consumers continue to multitask their media and are relying on new media more for making purchase decisions, according to BIGresearch's Simultaneous Media Survey (SIMM 10) http://www.rbr.com/media-news/research/1267.html 2007-08-03T13:02:28-05:00 2007-08-03T13:02:28-05:00 SmartMediaToday An increasing number of Canadians are subscribing to high-speed Internet and companies are doubling their advertising efforts on new media platforms. Meanwhile, Canadians are watching http://www.rbr.com/media-news/research/1209.html 2007-08-01T13:01:28-05:00 2007-08-01T13:01:28-05:00 SmartMediaToday Exposure to online advertising is fundamentally changing the way consumers shop, according to new research from Yahoo! and comScore. The study, which examined the impact http://www.rbr.com/media-news/research/1203.html 2007-08-01T12:50:00-05:00 2007-08-01T12:50:00-05:00 SmartMediaToday Double Fusion has released a study which offers the first wide-scale positive proof of the efficacy of video game advertising, outlines ad effectiveness measurements and http://www.rbr.com/media-news/research/1199.html 2007-08-01T12:46:00-05:00 2007-08-01T12:46:00-05:00 SmartMediaToday Though the retail industry grew 6.4% as a whole last year, a handful of fiery companies served as the pace car for others to follow. http://www.rbr.com/media-news/research/1009.html 2007-07-19T11:47:03-05:00 2007-07-19T11:47:03-05:00 SmartMediaToday New consumer research, Broadband Access and Service in the Home 2007, from Leichtman Research Group, finds that 53% of all US households now subscribe to http://www.rbr.com/media-news/research/975.html 2007-07-18T11:18:11-05:00 2007-07-18T11:18:11-05:00 SmartMediaToday Though the summer is still in full swing, families across the nation are already planning back-to-school shopping trips. According to the National Retail Federation's 2007 http://www.rbr.com/media-news/research/913.html 2007-07-17T13:24:01-05:00 2007-07-17T13:24:01-05:00 SmartMediaToday TiVo has unveiled for the first time the industry's first Top Commercial Rankings reports. Using TiVo's StopWatch service's ability to track consumer viewing behavior on http://www.rbr.com/media-news/research/849.html 2007-07-11T10:33:13-05:00 2007-07-11T10:33:13-05:00 SmartMediaToday JupiterResearch says the US game console market will generate cumulative revenues of 66 billion through 2012. According to a new report, "US Console Games Forecast, http://www.rbr.com/media-news/research/848.html 2007-07-11T10:32:31-05:00 2007-07-11T10:32:31-05:00 SmartMediaToday As Major League Baseball heads into the All-Star Game, the New York Yankees find themselves on top as the favorite baseball team among those who http://www.rbr.com/media-news/research/778.html 2007-07-09T13:10:39-05:00 2007-07-09T13:10:39-05:00 SmartMediaToday The global in-game advertising market, which generated 77.7 million globally in 2006, continues to develop at an exponential rate. By 2011, worldwide in-game advertising expenditures http://www.rbr.com/media-news/research/761.html 2007-07-06T12:51:20-05:00 2007-07-06T12:51:20-05:00 SmartMediaToday The global Entertainment & Media industry is experiencing sustained growth and will increase at a 6.4% compound annual growth rate to 2 trillion by 2011, http://www.rbr.com/media-news/research/672.html 2007-06-29T11:59:01-05:00 2007-06-29T11:59:01-05:00 SmartMediaToday A new survey/study points to the powerful influence a segment of youth aged 10 to 18-dubbed "Youth-fluentials"-has on the products and brands their families and http://www.rbr.com/media-news/research/658.html 2007-06-29T11:16:50-05:00 2007-06-29T11:16:50-05:00 SmartMediaToday According to new research based on advanced physiological testing, radio ads have emotional impact on consumers that is equal to that of television ads.  The http://www.rbr.com/media-news/research/615.html 2007-06-27T14:33:41-05:00 2007-06-27T14:33:41-05:00 SmartMediaToday Consumers are "subdued" about the economy and the job market, the Conference Board said Tuesday. The consumer confidence index fell to 103.9 in June from