RESEARCH
Consumer sentiment drops to 83.7 in early June
U.S. consumer sentiment eased in early June, according to a monthly survey released Friday by Reuters and the University of Michigan. The consumer sentiment index ...
Full story Sporting Goods shoppers: Households with kids driving traffic
According to a new National Report from The Media Audit, presence of children and household size are determining demographic factors for frequently shopping a sporting ...Only one in 10 boomers truly affluent
As portrayed by the media and in advertising, virtually all members of the Boomer generation are wealthy. However, only a few Boomers are truly affluent, ...Retail sales rebound in May
Consumers' spending habits were revived in May as retailers showed healthy sales gains across the board, helping to ease concerns about a slowing economy. According ...Retail losses hit 41.6 billion last year
As retailers continue to invest in new programs and technology to combat crime in their stores, dollar losses from theft and fraud have reached an ...Study: advertisers need to selectively use product placement
Marketers and advertisers who are looking for product placement to become a substitute for traditional advertising need to be selective in how they use placements ...Arbitron analyses diary entries for Internet radio listening to AM/FM stations
Arbitron released a 30-market analysis of diarykeeper entries for Internet-based listening to AM/FM radio stations. In the study, diary entries for Internet listening to AM/FM ...Nielsen goes wireless
The Nielsen Company announced plans to begin measuring mobile phone users via a new service called Nielsen Wireless. No, the ratings company is not out ...TiVo: 86% of Americans give Father's Day the cold shoulder
A new survey commissioned by TiVo points to what many fathers have been saying for years: Dads do, in fact, get slighted on Father's Day. ...Charlotte set to climb the chart
They say Charlotte NC has been a growth market anyway, but it is expected to get the kind of rapid boost that comes with the ...SNTA: Nielsen confirms syndication's commercial audience leadership
Coming off the heels of Nielsen's latest research for the average commercial minutes, The SNTA (Syndicated Network Television Association) released an analysis that concluded viewers ...P1s still matter...a lot!
Look for a research study coming out this summer that will show just how important listener loyalty and preference is, even with the ratings transition ...Global mobile broadcast TV subscribers to exceed 150 million by 2012
Mobile broadcast television has the opportunity to combine two of the most successful consumer products in history; television and mobile telephony. A new report by ...Kaiser set to unveil another study
The Kaiser Family Foundation has scheduled release of its latest survey involving health issues and the media for 6/19/07. Entitled Parents, Children & the Media: ...Auto may be down, but it's still #1
Despite being down 8.9% from a year ago, Automotive was still the top advertising category for local TV stations (local & national spot combined). According ...
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- SBS launches “La Raza 106.3” in Miami
- Canadian radio sales up 8.8%
- WNEW returns to its roots
- More on overnight staffing
- Fred Jacobs assesses Jim Boyle's P1 advice to radio
Jose Lopez-Varela
on
14 May, 2008 05:39:35
Halim,
Nice job, I commend you on the points you make in your post. The Acculturation process is very complex and truly require an expertise to ...
mark walker
on
07 May, 2008 08:25:00
Paul- you are awesome! I am so glad to see you again!
Ray Somich
on
05 May, 2008 07:11:27
As always, John Gorman tells it like it is, whether we want to hear it or not. How sadly ironic that radio's success has been ...
Jack Messmer
on
04 May, 2008 10:25:01
Thanks for your comment.
Does anyone else want to weigh in supporting this move? Do the sweeps really matter that much these days?
Jack Messmer
Executive Editor
RBR/TVBR
Tim Keating
on
02 May, 2008 07:44:28
Am I the only one bothered by Nielsen's move from February 2009 Sweep to March 2009?
The announcement from Nielsen came as a surprise. ...