Vivvo CMS 4.0 http://www.rbr.com/ ©2007 Spoonlabs d.o.o. http://www.rbr.com/files.php?file=rss_logo1_757997737.jpg http://www.rbr.com/ http://www.rbr.com/media-news/research/1993.html RESEARCH Thu, 15 Nov 2007 04:19:00 -0600 October retail sales were up, though only slightly, signaling a slow down in consumer spending as the retail industry begins its holiday season. According to http://www.rbr.com/media-news/research/1956.html RESEARCH Tue, 13 Nov 2007 18:41:00 -0600 Since sample size issues are becoming such a big deal right now in the Houston and Philadelphia PPM markets, we followed up on a story http://www.rbr.com/media-news/research/1907.html RESEARCH Fri, 14 Dec 2007 03:11:00 -0600 Black Friday and other holiday promotions too good to pass up as November sales show strength in consumer spending. According to the National Retail Federation, http://www.rbr.com/media-news/research/1806.html RESEARCH Wed, 03 Oct 2007 16:09:00 -0500 Arbitron has released the third edition of Network Radio Today, providing detailed data on how this segment of radio reaches a solid majority of consumers http://www.rbr.com/media-news/research/1792.html RESEARCH Wed, 12 Dec 2007 03:31:00 -0600 While “Word Of Mouth” (WOM) is rapidly becoming a key ingredient in almost all integrated marketing promotions, the key to a successful campaign is coming http://www.rbr.com/media-news/research/1757.html RESEARCH Tue, 02 Oct 2007 09:09:00 -0500 Despite an ever-expanding array of advertising platforms and sources, consumers around the world still place their highest levels of trust in other consumers, according to http://www.rbr.com/media-news/research/1650.html RESEARCH Tue, 04 Dec 2007 07:35:00 -0600 Aside from TV, which stands to gain from political spending and the Olympics in 2008, Universal McCann Sr. VP and Director of Forecasting Bob Coen http://www.rbr.com/media-news/research/1608.html RESEARCH Thu, 06 Dec 2007 03:09:00 -0600 The Nielsen Company today announced that it will provide an additional 2.5 million to the Council for Research Excellence (CRE), enabling this independent forum of http://www.rbr.com/media-news/research/1604.html RESEARCH Thu, 06 Dec 2007 03:06:00 -0600 Nielsen Online reported an analysis of online conversations among parents about their kids' holiday wish lists reveals that cost and safety are top priorities. Cost http://www.rbr.com/media-news/research/1558.html RESEARCH Tue, 04 Dec 2007 02:47:00 -0600 The Nielsen Company yesterday released the findings of a study on the mobile media and cross media behavior of U.S. “tweens” (ages 8-12).   The report http://www.rbr.com/media-news/research/1451.html RESEARCH Tue, 14 Aug 2007 01:05:18 -0500 Driven by back-to-school spending on electronics, apparel and other necessities, July retail sales rebounded from a slow start to the summer. According to the National http://www.rbr.com/media-news/research/1452.html RESEARCH Tue, 14 Aug 2007 01:05:00 -0500 Consumer confidence is down in August, according to BIGresearch's (http://www.bigresearch.com) monthly Consumer Intentions & Actions Survey (CIA). Confidence declined to 43.8% from July when it http://www.rbr.com/media-news/research/1413.html RESEARCH Mon, 13 Aug 2007 00:26:30 -0500 New research is showing teens talk about brands than the rest of the American people--twice as many each week. In a word of mouth (WOM) http://www.rbr.com/media-news/research/1336.html RESEARCH Wed, 08 Aug 2007 07:11:12 -0500 Asked to sample two identical foods from the fast-food giant McDonald's, children preferred the taste of the version branded with the restaurant's familiar "Golden Arches" http://www.rbr.com/media-news/research/1296.html RESEARCH Mon, 06 Aug 2007 09:39:18 -0500 The Chief Executive magazine CEO Confidence Index, which measures the confidence of chief executives about five specific areas of the economy, rose for a second http://www.rbr.com/media-news/research/1295.html RESEARCH Mon, 06 Aug 2007 09:38:04 -0500 Consumers continue to multitask their media and are relying on new media more for making purchase decisions, according to BIGresearch's Simultaneous Media Survey (SIMM 10) http://www.rbr.com/media-news/research/1267.html RESEARCH Fri, 03 Aug 2007 07:02:28 -0500 An increasing number of Canadians are subscribing to high-speed Internet and companies are doubling their advertising efforts on new media platforms. Meanwhile, Canadians are watching http://www.rbr.com/media-news/research/1209.html RESEARCH Wed, 01 Aug 2007 07:01:28 -0500 Exposure to online advertising is fundamentally changing the way consumers shop, according to new research from Yahoo! and comScore. The study, which examined the impact http://www.rbr.com/media-news/research/1203.html RESEARCH Wed, 01 Aug 2007 06:50:00 -0500 Double Fusion has released a study which offers the first wide-scale positive proof of the efficacy of video game advertising, outlines ad effectiveness measurements and http://www.rbr.com/media-news/research/1199.html RESEARCH Wed, 01 Aug 2007 06:46:00 -0500 Though the retail industry grew 6.4% as a whole last year, a handful of fiery companies served as the pace car for others to follow.