http://www.rbr.com/ ©2007 Spoonlabs d.o.o. Vivvo CMS 4.0 2008-12-05T08:31:01-06:00 http://www.rbr.com/media-news/research/446.html 2007-06-15T11:09:20-05:00 2007-06-15T11:09:20-05:00 SmartMediaToday As portrayed by the media and in advertising, virtually all members of the Boomer generation are wealthy. However, only a few Boomers are truly affluent, http://www.rbr.com/media-news/research/419.html 2007-06-14T10:43:42-05:00 2007-06-14T10:43:42-05:00 SmartMediaToday Consumers' spending habits were revived in May as retailers showed healthy sales gains across the board, helping to ease concerns about a slowing economy. According http://www.rbr.com/media-news/research/393.html 2007-06-12T15:22:47-05:00 2007-06-12T15:22:47-05:00 SmartMediaToday As retailers continue to invest in new programs and technology to combat crime in their stores, dollar losses from theft and fraud have reached an http://www.rbr.com/media-news/research/321.html 2007-06-08T12:35:03-05:00 2007-06-08T12:35:03-05:00 SmartMediaToday Marketers and advertisers who are looking for product placement to become a substitute for traditional advertising need to be selective in how they use placements http://www.rbr.com/media-news/research/320.html 2007-06-08T12:33:42-05:00 2007-06-08T12:33:42-05:00 SmartMediaToday Arbitron released a 30-market analysis of diarykeeper entries for Internet-based listening to AM/FM radio stations. In the study, diary entries for Internet listening to AM/FM http://www.rbr.com/media-news/research/301.html 2007-06-11T12:08:45-05:00 2007-06-11T12:08:45-05:00 SmartMediaToday The Nielsen Company announced plans to begin measuring mobile phone users via a new service called Nielsen Wireless. No, the ratings company is not out http://www.rbr.com/media-news/research/271.html 2007-06-06T10:55:18-05:00 2007-06-06T10:55:18-05:00 SmartMediaToday A new survey commissioned by TiVo points to what many fathers have been saying for years: Dads do, in fact, get slighted on Father's Day. http://www.rbr.com/media-news/research/249.html 2007-06-05T13:21:43-05:00 2007-06-05T13:21:43-05:00 SmartMediaToday They say Charlotte NC has been a growth market anyway, but it is expected to get the kind of rapid boost that comes with the http://www.rbr.com/media-news/research/247.html 2007-06-05T13:20:12-05:00 2007-06-05T13:20:12-05:00 SmartMediaToday Coming off the heels of Nielsen's latest research for the average commercial minutes, The SNTA (Syndicated Network Television Association) released an analysis that concluded viewers http://www.rbr.com/media-news/research/200.html 2007-06-01T13:02:11-05:00 2007-06-01T13:02:11-05:00 SmartMediaToday Look for a research study coming out this summer that will show just how important listener loyalty and preference is, even with the ratings transition http://www.rbr.com/media-news/research/176.html 2007-05-31T11:59:57-05:00 2007-05-31T11:59:57-05:00 SmartMediaToday Mobile broadcast television has the opportunity to combine two of the most successful consumer products in history; television and mobile telephony. A new report by http://www.rbr.com/media-news/research/160.html 2007-05-31T11:49:21-05:00 2007-05-31T11:49:21-05:00 SmartMediaToday The Kaiser Family Foundation has scheduled release of its latest survey involving health issues and the media for 6/19/07. Entitled Parents, Children & the Media: http://www.rbr.com/media-news/research/86.html 2007-05-24T11:54:36-05:00 2007-05-24T11:54:36-05:00 SmartMediaToday Despite being down 8.9% from a year ago, Automotive was still the top advertising category for local TV stations (local & national spot combined). According http://www.rbr.com/media-news/research/20.html 2007-05-21T15:33:34-05:00 2007-05-21T15:33:34-05:00 SmartMediaToday The Nielsen Company announced the launch of Brand3 - Brand Cubed - a new approach to managing brand performance and growth. Brand3 connects retail market http://www.rbr.com/media-news/research/6.html 2007-05-21T15:04:00-05:00 2007-05-21T15:04:00-05:00 SmartMediaToday Charles Schwab Corporation has an interest in the 27-42 demographic, commonly known as Generation X. They'd like to sell financial products to the members of