RESEARCH
Automakers shifting more ad dollars to digital
Recent reports indicate a shake-up in Detroit with automakers making much needed changes to their traditional marketing models by switching media agencies and reallocating more ...
Full story Survey looks at the latest viewing patterns
Consumers are growing increasingly disenchanted with their overall television experience but are nonetheless remaining remarkably loyal to their favorite programs, according to results from Accenture’s ...Scarborough expanding youth/teen consumer research
Scarborough Research is expanding its consumer and media research services to include custom studies for youth and teen markets via a new Internet panel. The ...Streaming extends reach of stations
Rockers are going to vote...in droves
If local election officials thought that turnout for the Presidential primaries was big, just wait until the November elections. They’d better be prepared for longer ...Half of online Americans say radio is important in their lives
Correction: “60,” not “60%”
We incorrectly labeled data in a quote from consultant Randy Kabrich in yesterday’s story about Arbitron’s February PPM update (3-31-08 RBR #63). Instead of “60% ...Online consumers call transparency in environmental strategy
Nielsen Online released findings from its "Sustainability through the Eyes and Megaphones of the Blogosphere" report, which examined consumer attitudes about personal and corporate responsibility ...MAGNA Global issues On-Demand Quarterly
Magna Global updated their on-demand models to account for the most recently completed quarter, and modified their historical data slightly to incorporate new information about ...Consumer confidence of Young Chinese soars as U.S. consumer confidence sinks
The China Market continues to thrive with double-digit increases in both retail sales and GDP. Unprecedented growth, combined with some extra cash found in red ...Yellowpages.com, Superpages.com tops in Yellow Pages search
comScore released the results of a study into national Internet Yellow Pages (IYP) search activity, which revealed shifts among the top sites in 2007 -- ...Internet TV viewers more involved
Founder and Chairman of Wi-Fi TV Alex Kanakaris says that based on a Simmons study, the future of TV is Internet based and that the viewers most sought after by advertisers are moving from the traditional TV screen to interactive TV screens on devices like laptop PCs....Clinton & Obama should “listen up” before more ad spend
Online radio reaches 33 million Americans per week
The annual Infinite Dial 2008: Radio’s Digital Platforms put out by Arbitron and Edison Media Research, estimates 33 million Americans 12+ listen to a radio ...Earliest Easter since 1913 to see 14.44 billion in spend
Apart from those who have reached their 95th birthday, Americans have never celebrated Easter as early as they will this year. With Easter falling on ...
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- SBS launches “La Raza 106.3” in Miami
- Canadian radio sales up 8.8%
- More on overnight staffing
- WNEW returns to its roots
- Fred Jacobs assesses Jim Boyle's P1 advice to radio
Jose Lopez-Varela
on
14 May, 2008 05:39:35
Halim,
Nice job, I commend you on the points you make in your post. The Acculturation process is very complex and truly require an expertise to ...
mark walker
on
07 May, 2008 08:25:00
Paul- you are awesome! I am so glad to see you again!
Ray Somich
on
05 May, 2008 07:11:27
As always, John Gorman tells it like it is, whether we want to hear it or not. How sadly ironic that radio's success has been ...
Jack Messmer
on
04 May, 2008 10:25:01
Thanks for your comment.
Does anyone else want to weigh in supporting this move? Do the sweeps really matter that much these days?
Jack Messmer
Executive Editor
RBR/TVBR
Tim Keating
on
02 May, 2008 07:44:28
Am I the only one bothered by Nielsen's move from February 2009 Sweep to March 2009?
The announcement from Nielsen came as a surprise. ...