http://www.rbr.com/ ©2007 Spoonlabs d.o.o. Vivvo CMS 4.0 2008-05-16T01:44:15-04:00 http://www.rbr.com/media-news/research/6325.html 2008-03-16T16:41:00-04:00 2008-03-16T16:41:00-04:00 Carl Marcucci U.S. consumer sentiment slipped in March, but not as much as expected, according to MarketWatch. The University of Michigan/Reuters consumer sentiment index dropped to 70.5 http://www.rbr.com/media-news/research/6287.html 2008-03-14T20:36:00-04:00 2008-03-14T20:36:00-04:00 RBR/TVBR Concerned about the slowing economy, consumers held back on spending in February. According to the National Retail Federation, retail industry sales for February (which exclude http://www.rbr.com/media-news/research/5935.html 2008-03-11T14:58:00-04:00 2008-03-11T14:58:00-04:00 Carl Marcucci TNS announced that it has created a new entity called TNS media. The move combines the North American operating units TNS media intelligence and TNS http://www.rbr.com/media-news/research/5780.html 2008-03-04T21:56:00-05:00 2008-03-04T21:56:00-05:00 Carl Marcucci Twenty-three percent (58 million) of all U.S. mobile subscribers say they’ve been exposed to advertising on their phones in the past 30 days, according to http://www.rbr.com/media-news/research/5741.html 2008-03-03T15:58:00-05:00 2008-03-03T15:58:00-05:00 Carl Marcucci According to the Arbitron Digital Billboard Report: Cleveland Case Study, viewers feel strongly that digital billboards provide helpful information about their community and drive traffic http://www.rbr.com/media-news/research/5704.html 2008-03-01T12:50:00-05:00 2008-03-01T12:50:00-05:00 Carl Marcucci With the news that the MRC has denied PPM accreditation for Philly and New York, we thought you’d like to take a look at some http://www.rbr.com/media-news/research/5705.html 2008-02-29T15:55:00-05:00 2008-02-29T15:55:00-05:00 Carl Marcucci Research from The Nielsen Company shows that more than half of U.S. consumers would give up all forms of packaging provided for convenience purposes if http://www.rbr.com/media-news/research/5674.html 2008-02-28T15:33:00-05:00 2008-02-28T15:33:00-05:00 Carl Marcucci blinkx, a major video search engine, announced the results of a new survey on television and online video viewing habits conducted by Harris Interactive. The http://www.rbr.com/media-news/research/5673.html 2008-02-28T15:33:00-05:00 2008-02-28T15:33:00-05:00 Carl Marcucci The Traffic Directors Guild of America released its 6th and most extensive annual salary study of Traffic and Continuity Department personnel. Radio Traffic Department personnel http://www.rbr.com/media-news/research/5675.html 2008-02-28T15:35:00-05:00 2008-02-28T15:35:00-05:00 Carl Marcucci Speaking of online viewing (see above), The Council for Research Excellence (CRE), an independent forum of media industry research experts created by The Nielsen Company, http://www.rbr.com/media-news/research/5655.html 2008-02-28T01:16:00-05:00 2008-02-28T01:16:00-05:00 RBR/TVBR The Nielsen Company has put together a national Hispanic/Latino Advisory Council (HLAC), a new independent advisory group established to help inform and enhance efforts to http://www.rbr.com/media-news/research/5529.html 2008-02-21T15:34:00-05:00 2008-02-21T15:34:00-05:00 Carl Marcucci The Nielsen Company announced the launch of a Homescan consumer purchase panel in China.  With over 40,000 households, this will be the largest consumer purchasing http://www.rbr.com/media-news/research/5503.html 2008-02-20T15:07:00-05:00 2008-02-20T15:07:00-05:00 Carl Marcucci In Arbitron’s Fall book numbers, Format Trends and Persons Using Radio (PUR) were down significantly—record-breaking--especially among the youngest demos for PUR. For instance, From the http://www.rbr.com/media-news/research/5434.html 2008-02-15T15:02:00-05:00 2008-02-15T15:02:00-05:00 Carl Marcucci Nine daily newspapers have attracted more than a half million net readers to their websites and 37 dailies have used website gains to achieve market http://www.rbr.com/media-news/research/5374.html 2008-02-13T15:31:00-05:00 2008-02-13T15:31:00-05:00 Carl Marcucci According to a new National Retail Federation survey, conducted by BIGresearch, consumers plan to spend 40.6% of tax rebate checks when they are distributed later