RESEARCH
Some saw PPM flaws two years ago
Full story Half of US consumers would give up convenience packaging
Research from The Nielsen Company shows that more than half of U.S. consumers would give up all forms of packaging provided for convenience purposes if ...Survey of TV and online viewing reveals surprising behavior
blinkx, a major video search engine, announced the results of a new survey on television and online video viewing habits conducted by Harris Interactive. The ...TDGA salary survey shows 5.9% jump for TV; 2.7% for radio
The Traffic Directors Guild of America released its 6th and most extensive annual salary study of Traffic and Continuity Department personnel. Radio Traffic Department personnel ...CRE to fund study on out-of-home video consumption
Speaking of online viewing (see above), The Council for Research Excellence (CRE), an independent forum of media industry research experts created by The Nielsen Company, ...Nielsen establishes national Hispanic/Latino Advisory Council
The Nielsen Company has put together a national Hispanic/Latino Advisory Council (HLAC), a new independent advisory group established to help inform and enhance efforts to ...Nielsen to launch Homescan panel in China
The Nielsen Company announced the launch of a Homescan consumer purchase panel in China. With over 40,000 households, this will be the largest consumer purchasing ...Arbitron: PUR, Format trends down from Summer Book
In Arbitron’s Fall book numbers, Format Trends and Persons Using Radio (PUR) were down significantly—record-breaking--especially among the youngest demos for PUR. For instance, From the ...Newspaper websites add millions to net reach
Nine daily newspapers have attracted more than a half million net readers to their websites and 37 dailies have used website gains to achieve market ...Tax rebate checks to pump 43 billion into economy
According to a new National Retail Federation survey, conducted by BIGresearch, consumers plan to spend 40.6% of tax rebate checks when they are distributed later ...NRF: Consumers spent on essentials in January
January retail sales demonstrated that consumers last month were focused on buying necessities more than discretionary items. According to the National Retail Federation, retail industry ...BIGresearch profiles bloggers
The art of blogging is no longer reserved for the college student with too much to say or the unemployed, self proclaimed “computer-nerd,” according to ...Arbitron: Run up to Super Bowl boosted Sports radio in Boston, NYC
Arbitron released findings from a custom sports study that profiles how adults aged 18 and older in Boston and New York listened to and watched ...New research identifies most important issues for Hispanics
Education is the #1 issue of importance for Hispanics across the nation, regardless of acculturation, according to a study by FH Hispania, the U.S. network ...English-speaking Hispanics represent two-thirds of Hispanic boomers
Marketers and advertisers have recognized the importance of Hispanic consumers for some time but have segmented within the Hispanic community primarily on the basis of ...
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- SBS launches “La Raza 106.3” in Miami
- Canadian radio sales up 8.8%
- More on overnight staffing
- WNEW returns to its roots
- Fred Jacobs assesses Jim Boyle's P1 advice to radio
mark walker
on
07 May, 2008 08:25:00
Paul- you are awesome! I am so glad to see you again!
Ray Somich
on
05 May, 2008 07:11:27
As always, John Gorman tells it like it is, whether we want to hear it or not. How sadly ironic that radio's success has been ...
Jack Messmer
on
04 May, 2008 10:25:01
Thanks for your comment.
Does anyone else want to weigh in supporting this move? Do the sweeps really matter that much these days?
Jack Messmer
Executive Editor
RBR/TVBR
Tim Keating
on
02 May, 2008 07:44:28
Am I the only one bothered by Nielsen's move from February 2009 Sweep to March 2009?
The announcement from Nielsen came as a surprise. ...
Charlie Ferguson
on
02 May, 2008 05:40:09
As a 2-book Condensed Market that doesn't even get trends from Arbitron, one can foresee some real struggles with some particularly aggressive agencies. Since ...