http://www.rbr.com/ ©2007 Spoonlabs d.o.o. Vivvo CMS 4.0 2008-05-15T23:20:17-04:00 http://www.rbr.com/media-news/research/5344.html 2008-02-12T15:39:00-05:00 2008-02-12T15:39:00-05:00 Carl Marcucci The art of blogging is no longer reserved for the college student with too much to say or the unemployed, self proclaimed “computer-nerd,” according to http://www.rbr.com/media-news/research/5311.html 2008-02-11T15:36:00-05:00 2008-02-11T15:36:00-05:00 Carl Marcucci Arbitron released findings from a custom sports study that profiles how adults aged 18 and older in Boston and New York listened to and watched http://www.rbr.com/media-news/research/5253.html 2008-02-08T09:54:00-05:00 2008-02-08T09:54:00-05:00 Carl Marcucci Education is the #1 issue of importance for Hispanics across the nation, regardless of acculturation, according to a study by FH Hispania, the U.S. network http://www.rbr.com/media-news/research/5228.html 2008-02-07T09:38:00-05:00 2008-02-07T09:38:00-05:00 Carl Marcucci Marketers and advertisers have recognized the importance of Hispanic consumers for some time but have segmented within the Hispanic community primarily on the basis of http://www.rbr.com/media-news/research/5152.html 2008-02-05T09:05:00-05:00 2008-02-05T09:05:00-05:00 Carl Marcucci Reprise Media released its 4th annual Search Marketing Scorecard (SMS), which ranks Super Bowl advertisers based on the level of integration between their television commercials http://www.rbr.com/media-news/research/5144.html 2008-02-05T08:58:00-05:00 2008-02-05T08:58:00-05:00 Carl Marcucci SNTA recently released two presentations at NATPE:  an updated engagement presentation (following the presentation released last NATPE which measured, with the help of E-Scores, viewers’ http://www.rbr.com/media-news/research/5002.html 2008-01-30T09:13:00-05:00 2008-01-30T09:13:00-05:00 Carl Marcucci As cupid prepares for his biggest day of the year, consumers are also planning special ways to celebrate with their loved ones. According to the http://www.rbr.com/media-news/research/4959.html 2008-01-29T09:07:00-05:00 2008-01-29T09:07:00-05:00 Carl Marcucci More than 85% of the world’s online population has used the Internet to make a purchase—increasing the market for online shopping by 40% in the http://www.rbr.com/media-news/research/4958.html 2008-01-29T09:04:00-05:00 2008-01-29T09:04:00-05:00 Carl Marcucci The Nielsen Company announced it will measure U.S. consumer preferences of the 2008 Super Bowl ads from its first social network platform, HeyNielsen.com, a site http://www.rbr.com/media-news/research/4941.html 2008-01-28T10:08:00-05:00 2008-01-28T10:08:00-05:00 Carl Marcucci “Influentials,” adults who describe themselves as either “very” or “extremely knowledgeable” about vehicles, are much more likely than ordinary consumers, referred to as “Non-influentials,” to http://www.rbr.com/media-news/research/4879.html 2008-01-24T10:07:00-05:00 2008-01-24T10:07:00-05:00 Carl Marcucci According to the Retail Advertising and Marketing Association’s 2008 Super Bowl Consumer Intentions and Actions Survey, sales on televisions and furniture will increase over last http://www.rbr.com/media-news/research/4861.html 2008-01-24T09:36:00-05:00 2008-01-24T09:36:00-05:00 Jack Messmer More than 108 million people tuned in to watch at least part of the college bowl games, according to ratings data from Nielsen. But the http://www.rbr.com/media-news/research/4847.html 2008-01-23T11:00:00-05:00 2008-01-23T11:00:00-05:00 Carl Marcucci According to BIGresearch’s latest Simultaneous Media Survey (SIMM 11), the only way for people to keep up with the deluge of media options is to http://www.rbr.com/media-news/research/4802.html 2008-01-21T09:44:00-05:00 2008-01-21T09:44:00-05:00 Carl Marcucci Yankee Group announced the US online ad market will reach 50.3 billion in revenue by 2011, more than doubling 2007’s revenue. The internet accounts for http://www.rbr.com/media-news/research/4715.html 2008-01-16T10:46:00-05:00 2008-01-16T10:46:00-05:00 Carl Marcucci According to the National Retail Federation, retail industry sales for December (which exclude automobiles, gas stations, and restaurants) rose 1.7% unadjusted over last year and