RESEARCH
Sony Pictures Television, Nielsen developing combined media metrics
Sony Pictures Television content reaches nearly two out of every three young high-tech consumers in the U.S. across its television and Internet platforms, according to ...
Full story Baby Boomers and Echo Boomers predict a cashless society
According to new data released by Visa USA, an overwhelming majority of both Baby Boomers (79%) and Echo Boomers (74%) believe that our society will ...Moms search before shopping
DoubleClick Performics recently released data resulting from a usage study targeting "moms," and completed in cooperation with Microsoft and ROI Research, which showed that of ...Content replaces communications as primary web use
According to the Online Publishers Association, Internet users are spending nearly half their online time visiting content, a 37% increase in share of time from ...Asia Pacific to surpass Europe as world's largest regional automotive market
Auto sales growth in the Asia Pacific region is projected to surpass Europe's by 2009, according to J.D. Power and Associates. By 2009, the Asia ...Teen & Tween media behavior divergent
The Nielsen Company announced findings of a new study, "Kids on the Go: Mobile Usage by U.S. Teens and Tweens." For mobile media and cross ...Conference Board Help-Wanted Ad Index down
The Conference Board Help-Wanted Advertising Index -- a key measure of job offerings in major newspapers across America -- dipped one point in November. The ...Nielsen taking LPM to 38 more markets
As Arbitron works to roll out its Portable People Meter (PPM) to all of the top 50 radio markets by 2010, Nielsen is moving to ...Nielsen provides Hispanic consumer shopping behavior insights
Nielsen Homescan and Scarborough Research show that as Hispanics become more acculturated, there's less evidence of brand loyalty. For example, select brand/flavors of carbonated soft ...Halloween sales leave retailers with "nothing to fear"
78% say online video ads good as/better than TV
A comprehensive survey by TNS says the online video platform has become mainstream media, with the research confirming that reach across the medium is broad ...NRF forecasts Holiday sales gain of 4%
The National Retail Federation released its forecast for the upcoming 2007 holiday season, predicting that sales will rise 4% this year to 474.5 billion. The ...CEO Confidence continues to rise in July
The Chief Executive magazine CEO Confidence Index, which measures the confidence of chief executives about five specific areas of the economy, rose for a second ...Multitasking continues, new media increasing in purchase influence
Multitasking continues, new media increasing in purchase influence Consumers continue to multitask their media and are relying on new media more for making purchase decisions, ...Builders' confidence falls to lowest level ever
US home builders are as pessimistic as they've ever been over the past 22 years, the National Association of Home Builders reported. The NAHB/Wells Fargo ...
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- SBS launches “La Raza 106.3” in Miami
- Canadian radio sales up 8.8%
- More on overnight staffing
- WNEW returns to its roots
- Fred Jacobs assesses Jim Boyle's P1 advice to radio
mark walker
on
07 May, 2008 08:25:00
Paul- you are awesome! I am so glad to see you again!
Ray Somich
on
05 May, 2008 07:11:27
As always, John Gorman tells it like it is, whether we want to hear it or not. How sadly ironic that radio's success has been ...
Jack Messmer
on
04 May, 2008 10:25:01
Thanks for your comment.
Does anyone else want to weigh in supporting this move? Do the sweeps really matter that much these days?
Jack Messmer
Executive Editor
RBR/TVBR
Tim Keating
on
02 May, 2008 07:44:28
Am I the only one bothered by Nielsen's move from February 2009 Sweep to March 2009?
The announcement from Nielsen came as a surprise. ...
Charlie Ferguson
on
02 May, 2008 05:40:09
As a 2-book Condensed Market that doesn't even get trends from Arbitron, one can foresee some real struggles with some particularly aggressive agencies. Since ...