RESEARCH
Online retailers upgrading their sites
As today's shoppers become more discriminating about their interactions online, the stakes are being raised for retailers to provide a consistently positive, more sophisticated experience. ...
Full story More Canadians choosing Internet over TV, radio
An increasing number of Canadians are subscribing to high-speed Internet and companies are doubling their advertising efforts on new media platforms. Meanwhile, Canadians are watching ...Three out of five ad, marketing execs plan to increase hiring
Demand for advertising and marketing talent is expected to remain strong in the coming year, driven in part by the need for professionals with online ...Nielsen data now lets advertisers target by demographic group, lifestyle
The Nielsen Company announced new development that provides valuable insight into the media habits of specific demographic segments, allowing advertisers to connect more effectively with ...Arbitron gets MRC blessing for PPM TV data
The Media Rating Council has given Arbitron accreditation for Portable People Meter (PPM) ratings data for television in Houston, where radio data was already accredited ...Spring 2007 format trends released
Arbitron has released the Spring 2007 Format Trends report. Looking at movement from Winter to Spring '07 book, the biggest mover was Spanish-down .9. Rock ...September consumer confidence down
According to BIGresearch's September Executive Briefing, the battle on Capitol Hill regarding the status of troops in Iraq, the still-slumping housing market, fluctuating pump prices, ...September consumer confidence down
According to BIGresearch's September Executive Briefing, the battle on Capitol Hill regarding the status of troops in Iraq, the still-slumping housing market, fluctuating pump prices, ...Consumer confidence gains in December
U.S. consumer confidence rose in December due to an increase in short-term expectations, though consumers "remain far from optimistic," the Conference Board reported Thursday. The ...Retailers expected to bag 60 billion in sales in the next week
Retailers shouldn't write off the 2007 holiday shopping season just yet. Consumers are set to bag 60 billion worth of merchandise over the next seven ...Hot convenience and department stores growing at fastest rate
Though the retail industry grew 6.4% as a whole last year, a handful of fiery companies served as the pace car for others to follow. ...Research on videogame ad effectiveness released
Double Fusion has released a study which offers the first wide-scale positive proof of the efficacy of video game advertising, outlines ad effectiveness measurements and ...Phone companies grabbed most new broadband subscribers
According to a new study by Leichtman Research Group, the 19 largest cable and telephone providers in the US, representing about 94% of the market ...Indianapolis still most affordable housing market
The metropolitan area encompassing Indianapolis-Carmel, Ind. has retained the title of most affordable major U.S. housing market for an eighth consecutive time, according to the ...Google and Yahoo! favorite online brands; MySpace ranks high among youth
JupiterResearch reports Google and Yahoo! are consumers' favorite online brands, although young adults like MySpace just as much. Marketers can use the results of this ...
Log in
BY THE NUMBERS
POPULAR
- SBS launches “La Raza 106.3” in Miami
- Nielsen moves sweep for DTV transition
- Canadian radio sales up 8.8%
- More on overnight staffing
- WNEW returns to its roots
mark walker
on
07 May, 2008 08:25:00
Paul- you are awesome! I am so glad to see you again!
Ray Somich
on
05 May, 2008 07:11:27
As always, John Gorman tells it like it is, whether we want to hear it or not. How sadly ironic that radio's success has been ...
Jack Messmer
on
04 May, 2008 10:25:01
Thanks for your comment.
Does anyone else want to weigh in supporting this move? Do the sweeps really matter that much these days?
Jack Messmer
Executive Editor
RBR/TVBR
Tim Keating
on
02 May, 2008 07:44:28
Am I the only one bothered by Nielsen's move from February 2009 Sweep to March 2009?
The announcement from Nielsen came as a surprise. ...
Charlie Ferguson
on
02 May, 2008 05:40:09
As a 2-book Condensed Market that doesn't even get trends from Arbitron, one can foresee some real struggles with some particularly aggressive agencies. Since ...