http://www.rbr.com/ ©2007 Spoonlabs d.o.o. Vivvo CMS 4.0 2008-05-15T23:20:49-04:00 http://www.rbr.com/media-news/research/3606.html 2007-08-01T14:14:00-04:00 2007-08-01T14:14:00-04:00 Cathy Carnegie Double Fusion has released a study which offers the first wide-scale positive proof of the efficacy of video game advertising, outlines ad effectiveness measurements and http://www.rbr.com/media-news/research/3579.html 2007-08-23T12:59:00-04:00 2007-08-23T12:59:00-04:00 Cathy Carnegie According to a new study by Leichtman Research Group, the 19 largest cable and telephone providers in the US, representing about 94% of the market http://www.rbr.com/media-news/research/3522.html 2007-08-22T07:12:00-04:00 2007-08-22T07:12:00-04:00 Cathy Carnegie The metropolitan area encompassing Indianapolis-Carmel, Ind. has retained the title of most affordable major U.S. housing market for an eighth consecutive time, according to the http://www.rbr.com/media-news/research/3521.html 2007-08-22T07:11:00-04:00 2007-08-22T07:11:00-04:00 Cathy Carnegie JupiterResearch reports Google and Yahoo! are consumers' favorite online brands, although young adults like MySpace just as much. Marketers can use the results of this http://www.rbr.com/media-news/research/3499.html 2007-08-21T22:39:00-04:00 2007-08-21T22:39:00-04:00 Cathy Carnegie Back to school creates new family priorities, plans and resolutions. It's also not cheap, according to a new study released today by the Marketing to http://www.rbr.com/media-news/research/3498.html 2007-08-21T22:38:00-04:00 2007-08-21T22:38:00-04:00 Cathy Carnegie Arbitron has added Wenatchee, Washington to its Fall 2007 Radio Ratings Survey. With an estimated of 220,700 persons who are age 12+, Wenatchee ranks at http://www.rbr.com/media-news/research/3460.html 2007-08-20T14:12:00-04:00 2007-08-20T14:12:00-04:00 Cathy Carnegie While online and mobile channels are emerging as increasingly viable ways to deliver sports content, information and advertising to sports fans, traditional media make up http://www.rbr.com/media-news/research/3459.html 2007-08-20T14:11:00-04:00 2007-08-20T14:11:00-04:00 Cathy Carnegie Among consumers who indicate they are highly interested in having a premium surround sound system in their next vehicle, more than 80% are willing to http://www.rbr.com/media-news/research/3415.html 2007-08-17T13:25:00-04:00 2007-08-17T13:25:00-04:00 Cathy Carnegie Arbitron proudly announced the signing of another giant radio group for Portable People Meter (PPM) ratings data as the new service rolls out to the http://www.rbr.com/media-news/research/3372.html 2007-08-16T07:47:00-04:00 2007-08-16T07:47:00-04:00 Cathy Carnegie Why do consumers buy the same brand of coffee and mayonnaise over and over again, but will often purchase different brands of cold cereal and http://www.rbr.com/media-news/research/3323.html 2007-09-06T22:41:00-04:00 2007-09-06T22:41:00-04:00 Jim Carnegie The social networking application market was relatively small in 2006, coming in at 46.8 million, a new study published by IDC reports. By 2009, however, http://www.rbr.com/media-news/research/3322.html 2007-09-06T22:41:00-04:00 2007-09-06T22:41:00-04:00 Jim Carnegie JupiterResearch reports viral marketing efforts have failed to effectively reach the mass audiences advertisers had anticipated. Despite the growing popularity of such social media sites http://www.rbr.com/media-news/research/3293.html 2007-09-05T16:41:00-04:00 2007-09-05T16:41:00-04:00 Jim Carnegie Here in the US watchdogs are busily engaged in linking childhood television habits with obesity. A new study from New Zealand suggests that there are http://www.rbr.com/media-news/research/3259.html 2007-08-15T14:01:00-04:00 2007-08-15T14:01:00-04:00 Cathy Carnegie According to NRF's 2007 Consumer Intentions and Actions Survey, students and their parents will spend a combined average of 956.93 on back-to-college merchandise, up from http://www.rbr.com/media-news/research/3258.html 2007-08-15T14:00:00-04:00 2007-08-15T14:00:00-04:00 Cathy Carnegie JupiterResearch has found that, although nearly one-quarter of all online adults are considered influential brand advocates, they actually spend more time online researching and purchasing